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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche rolls out new 919 Hybrid at racing gala

That Porsche is returning to Le Mans next year with a top-tier LMP1 entry is no news - we've known that for some time. We've even seen pictures of the car in question undergoing testing at various racetracks across Europe, been told who'll be driving it and given some basic parameters of what will make it go. We just haven't known what to call it, but now we do.
In detailing its full endurance racing program for next year at its Night of Champions in Weissach, Porsche has revealed that its new LMP1 racecar will be called the 919 Hybrid. So, something like the 918 Spyder, only one faster. With a four-cylinder engine and a pair of electric motors, the 919 Hybrid will be taking on the top class at Le Mans next year, with a compelling roster of drivers on the docket: along with Mark Webber, Timo Bernhard, Romain Dumas and Neel Jani, Porsche has assigned its works driver Marc Lieb and F1 test driver Brendon Hartley to the effort. But that's not all Porsche has in store.
The factory is also supporting teams that will campaign the 911 RSR in the FIA World Endurance Championship as well as the United SportsCar Championship here in the US, taking Porsche off the pit wall and right in the race seat for next year as part of a comprehensive new racing program, details of which you can read in the press release below.

Porsche 959 Prototype started it all

While Porsche was unveiling the new Nürburgring-dominating 918 Spyder downstairs in Hall 3 here at the Frankfurt Messe, there was another Porsche supercar quietly and discretely on display upstairs in the same hall. That, of course, was the 959. But not just any 959: this was the original Gruppe B prototype.
The 959 was first developed as a rally car in the early 80s to compete with the likes of the original Audi Sport Quattro S1, Ford RS200 and Lancia Delta S4. But Zuffenhausen soon saw its potential as a production road-going supercar, emerging as a technological marvel to challenge the decidedly linear approach of the Ferrari F40. It still stands as a groundbreaking supercar in its own right, but also lead to the first all-wheel-drive 911 Turbo and set the stage for the Carrera GT and aforementioned 918 Spyder that followed to cap the top of the evolving Porsche range.
This original Gruppe B prototype, which presaged the production 959, packed a 450-horsepower 2.8-liter twin-turbo flat-six into an even sleeker form than the final version that followed. We caught up with it on display as part of a display of 80s German classics, of which this 959 prototype immediately stood out as the pick of the proverbial litter. Check out the hotness in the high-resolution image gallery above.