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Mini's Superleggera concept could see production; here's what it might look like

We fell in love with the Mini Superleggera Vision Concept from the moment we laid eyes on it. The little convertible blends retro and modern together better than any Mini in years. There is even more good news about the roadster as well because the company is considering actually building it. We even have some renders of what the production version could look like.
Mini boss Peter Schwarzenbauer tells Automotive News at the 2014 Concorso d'Eleganza Villa d'Este, that the Superleggera might have a life beyond its debut. "We wanted to test how Mini enthusiasts worldwide were reacting to such a different type of Mini. So far, it has re
ceived overwhelming appreciation," he said to AN. But here's the bad news. All of the unique elements of the droptop wouldn't be cheap to build. Pricing would likely be around 35,000 euros if BMW gives it the green light, according to Schwarzenbauer. It's too early to know whether the road car would use the electric motor from the concept or something more conventional.

Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.