Mini Cooper Countryman Fwd 4dr S New Suv Automatic Gasoline Blazing Red Met on 2040-cars

Auto blog

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini's matte Countryman Black Knight Edition rises

Mini is certainly no stranger to a special edition, as unique option and styling packs have been a staple of the Mini line since its return to the US market, but it's next special trim is quite a big departure from previous cars. It's based on the Countryman, and is called the Black Knight Edition.
As you cans see from the image up top, it'll sport a sinister, matte-black paint scheme, making this Mini not unlike BMW's range of Frozen Edition cars. First reported on by those Mini-obsessed folks at MotoringFile, the Black Knight Edition Countryman will be limited to 60 units, and will be offered on a first-come, first-serve basis, making this car quite a bit different from previous special editions, which generally stuck around for a full model year.
According to MF, the matte finish will only be available on the Cooper S Countryman, although oddly, one of the teaser images shows a John Cooper Works badge. BKE models should be coming nearly loaded, which means that there's not a lot of customization done and the price tag is probably going to be exorbitant for a Mini. Buyers will, though, have the choice of front- or all-wheel drive and a choice of six-speed manual or six-speed automatic.

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.