Street Glory Mappers turning cars into dynamic billboards like thisFri, 04 Jul 2014
A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.
While the promo only shows the video display working on a Smart Fortwo, the company's website also shows it on a Mini Cooper, Fiat 500 and other vehicles. Scroll down to see this new marketing approach in action for yourself.
Street Glory Mappers Teaser from Street Glory Mappers on Vimeo.
By Chris Bruce
See also: How Fiat explains its disastrous J.D. Power quality scores, 2014 Mini Cooper S, 2015 Fiat 500 Abarth automatic targets broader appeal.