2012 Mini S on 2040-cars

Auto blog

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Road & Track names its 2013 Performance Car of the Year

Road & Track recently staged its first annual Performance Car of the Year test, pitting 13 new and updated performance cars against each other on track, then graduating the top six to a road test before picking a winner. Additionally, the magazine staff picked the best automobiles of the year in eight categories.
But first, let's cover the PCotY segment. Here's the list of cars brought to the comparison test: Audi R8 V10 Plus; BMW 435i; BMW M6 Competition Package; Chevrolet Corvette Stingray Z51; Ferrari F12 Berlinetta; Ford Fiesta ST; Jaguar F-Type V8 S; Jaguar XFR-S; Mercedes-Benz E63 AMG S-Model Wagon; Mercedes-Benz SLS AMG Black Series; Mini John Cooper Works GP; Nissan GT-R Track Edition; and Porsche Cayman S.
To find out the results of the comparison, head over to Road & Track's website or check the press release below, where you'll also find the magazine's top-rated vehicles in eight categories. Want more? Head over to the 2013 PCotY hub. But before you do that, take a stab at guessing the winner of PCotY (we'll give you one hint: it isn't a Porsche).

New Zealand SPCA teaches rescue dogs how to drive a Mini

No, this isn't an April Fool's joke or some sort of wacky car commercial. It's the SPCA Auckland (located in New Zealand) coming up with an innovative way of proving that it's possible to teach a rescue animal new tricks. Monty, Porter and Ginny are all dogs rescued by the SPCA Auckland, and each was taught the ability to drive a Mini Countryman around a track.
After being strapped into the driver's seat, the dogs are able to use their paws to start the car, steer it and work the gas and brake, which have been modified similar to a car setup for a special-needs driver. These dogs aren't being trained to drive on the street as any sort of driving-eye dogs, rather it is just a demonstration of how smart and docile rescue dogs can be regardless of how they ended up there. Porter was found wandering the streets, Ginny was abused by her owners and seized by the SPCA and Monty was surrendered by his owners to the rescue. Ironically, Porter and Ginny initially got carsick during the exercises, but have since gotten over this.
Think it's a joke? Scroll down to watch four videos showing the dogs in action and another to see what mods were made to get the Mini ready for canine duty. In the first video, you can also see that Porter does a better parking job than most humans!