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Carlsson turns Mercedes-Benz SLK into 610-HP hill-climb clawer

Carlsson's race-tuned versions of the Mercedes-Benz SLK have been taking checkered flags for years, and we won't be surprised if its SLK 340 hill climber fares any different. Developed by multiple German and Swiss hill climb champion Reto Meisel, the carbon-bodied SLK 340 with lightweight brakes and a closed underbody weighs 1,716 pounds. Propelling that tiny bit of weight is a 3.4-liter V8 from Judd with 610 horsepower, and it rolls on 18-inch wheels shod in Avon tires.
It will debut at the Geneva Motor Show before beginning its racing campaigns in the summer. This one won't just tear up roads in Europe, though - Meisel says he plans on bringing it to the Pikes Peak International Hill Climb. The press release below has more details.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Erebus Motorsport Mercedes E-Class V8 Supercar completes the field [w/videos]

Ford, Holden and Nissan introduced their V8 Supercar challengers a while back. Erebus Motorport, whose racing program got the green light not even 120 days ago, has finally shown off the Mercedes-Benz E-Class racer that will complete this year's field of entries. The first AMG race car ever to be built outside of Germany, it's an Australian-built tube-frame chassis specced to the series' Car of Tomorrow rules, fitted with body panels that channel the E63 AMG.
Supported by AMG Customer Motorsport, the 5.0-liter engine is provided by HWA in Germany, the racing arm of AMG. Regulations dictate that it have roughly 650 horsepower, a redline between 7,000 and 7,500 rpm and a torque curve that matches the parity baseline set for all cars.
Lee Holdsworth, Tim Slade and Maro Engel will drive the three team cars, each with different sponsors. Their first showing will be at the Clipsal 500 on March 3 in Adelaide, here in the US we'll get to see them in May at the Circuit of the Americas. Check out the videos below of the Erebus car starting up at its launch, and footage of all of this year's cars doing pre-season testing on track together.