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Mercedes-Benz pickup could come to US

Mercedes-Benz USA CEO Steve Cannon says the brand has until the end of the year to decide whether to bring its upcoming midsize pickup truck to the United States. "We said to Stuttgart, 'We are open, and let us assess the market.' If that leads to us saying 'green light,' then we will bring it," Cannon said to Automotive News. Mercedes-Benz Vans is leading the pickup's development, and the company's official announcement said the truck's intended markets are Latin America, South Africa, Australia and Europe. The vehicle is expected to launch by 2020. The company might take advantage of some of Nissan's truck expertise on the project, but that's not decided yet, according to Renault-Nissan CEO Carlos Ghosn. However, if the Mercedes pickup makes it to the US, it wouldn't be the same utility-oriented model as for the rest of the world. Instead, Cannon indicates that the truck would be adapted to fill a more luxurious role in the lineup and wouldn't be limited to dealers that sell vans. "For a Mercedes-Benz household that has a lot of stuff or a lot of kids or they want to tow the boat - we could offer something to customers who are already luxury-predisposed," he said to Automotive News. Keep in mind none of this is set in stone, and Mercedes doesn't have to offer the model here because "officially it was approved without US volume," Cannon said to Automotive News. He thinks the truck would be a niche vehicle and sales might only be around 10,000 units a year. With pickups among the leading segments in transactions over $50,000 in the US, the market could still be the right fit for the traditionally high-end German brand. Related Video:

Mercedes mulling Renault-based entry-level X-Class?

Somewhere in between the Smart brand and the all-new A-Class (pictured above), Daimler is said to be readying a smaller entry-level product for the Mercedes-Benz brand to compete with models like the Audi A1. According to AutoBild, Mercedes-Benz will get a new hatchback based on a platform from its recent partnership with Renault-Nissan, and it could be called the X-Class.
Expected to debut by 2018, the Mercedes-Benz X-Class could be offered in sedan, hatchback and crossover variants, and it would likely have a starting price below the $20,000-euro mark. Power would come from either a 1.0-liter inline three-cylinder engine or a 1.5-liter inline-four, and the car would likely be built in a low-cost nation in order to make the financials work. Wearing the Mercedes-Benz name, the X-Class would have to exhibit more distinguishable luxury and styling to set itself apart from the models that helped provide its underpinnings.

Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.