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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes pickup could have Nissan DNA

Daimler and the Renault-Nissan Alliance are already close partners. Now it seems that the upcoming Mercedes-Benz midsize pickup might have a little Nissan DNA in it, too. Or maybe not, depending on how you interpret comments by Renault-Nissan CEO Carlos Ghosn. "I don't want anybody to think that because they announced a pickup truck, they have to make it with us. Not at all," Ghosn said at the New York Auto Show, according to Automotive News. "They are completely free to do it by themselves, to do it with somebody else, etc., and also, or to do it with us." The Mercedes Vans division is responsible for the truck's development, and the pickup is aimed at the popular global midsize segment against vehicles like the Ford Ranger and Toyota Hilux. There's no mention of any plans for the model in North America. Instead, Mercedes wants to focus on Latin America, South Africa, Australia and Europe for a launch slated before 2020. Ghosn was quite clear there was no decision either way as of yet. "Is this something that can eventually be on the table? I told you, everything is on the table between us," he said, according to Automotive News. If the two companies do decide to collaborate on a midsize truck, the timing would seem perfect. Nissan completed development of its NP300 Navara in 2014, and the automaker has been at work at least evaluating powertrains for the next Frontier possibly for 2019. Related Video:

Cigarette Racing unveils the AMG GT S-inspired 50-foot Marauder

The Cigarette Racing stand at the Miami Boat Show this morning hosted the latest in the eight-year collaboration between Mercedes-AMG and Cigarette Racing: the AMG GT S parked next to the fast-boat it inspired, the Cigarette Racing 50 Marauder GT S Concept. The vinyl ester resin and fiberglass go-fast boat is more than a matching Solarbeam yellow paint job with the coupe that inspired it. Like other carmakers who have partnered with companies outside the industry - such as Nissan's recent tie-up with NASA - there's an exchange of technology involved; Cigarette said that working with AMG on composites and bonding helped them drop 1,000 pounds off the Marauder GT S Concept compared to the standard Marauder twin-engine, which comes in at 14,200 pounds. Customers who order standard Marauders can request the weight reduction (for a price), but we were told that unless they plan to spend most of their time above 100 miles per hour, the extra weight contributes to a smoother ride. Mercedes head designer Gordon Wagener penned the exterior paint job and worked with Cigarette to design the cockpit trim, which would have seen him in familiar surroundings: Cigarette Racing owner Skip Braver is a long-time AMG customer, and the boat company based its bespoke department on the AMG Design Studio in Affalterbach. Every one of its boats is handbuilt in its factory in Opa-locka, Florida using some of the same processes seen in automaking, like bar codes to track the progress of hulls and components, computer controlled paint samples with digital files that can be sent around the world for matching, and doing all the stitching in-house to keep tabs on quality control. The engine compartment holds two, nine-liter, four-valve, DOHC, quad-cam, twin-turbocharged Mercury Racing engines with all-aluminum blocks, each one of them good for an electronically-limited 1,550 pound-feet of torque, and either 1,350 horsepower or 1,550 horsepower depending on whether you run regular 91-octane fuel or 116-octane race fuel. So yes, that's 3,100 hp and 3,100 lb-ft at once, if you go all out. Mercury says they're the most powerful powerful emissions-certified gas-powered marine engines you can buy. The engines don't have knock sensors, though, so you have to turn a key to register the kind of fuel you're putting in, and you can switch from one to the other when two 150-gallon tanks are down to 10-percent full.