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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

2014 Mercedes-Benz SLS AMG Black Series [w/video]

The biggest misconception about the Mercedes-Benz SLS AMG Black Series is that it's simply a higher-performing version of the SLS GT - a closer look, or better yet, a few hot laps on a high-speed racing circuit, reveals that is anything but the case.
Launched in the States in mid-2011, the standard SLS GT is a 583-horsepower, all-aluminum, gull-wing coupe with performance that positions it near the top of the exotic segment. While the AMG team at Mercedes-Benz could have left it alone, their experience with the SLS AMG GT3 race car said there was room for improvement, so they devised the SLS Black Series. The transformation from SLS GT to SLS Black Series is extensive, with no fewer than 17 different significant enhancements.
The engine mapping, crankshaft, connecting rods, valve-train, intake, exhaust and cooling are all modified and the engine's redline bumps up from 7,200 to 8,000 rpm, which pushes output of the hand-built 6.3-liter V8 to 622 horsepower. The power steering receives a new ratio, a coil-over AMG Adaptive Performance suspension is installed along with underbody braces, the track is widened, two-piece carbon-ceramic brakes replace iron rotors at each corner and a lightweight titanium exhaust is fitted beneath. The AMG Speedshift seven-speed dual-clutch gearbox is modified and an electronically controlled AMG rear differential lock ensures the power goes to the pavement. Last on the mechanical upgrades are new lightweight forged wheels (10x19 inches front and 12x20 inches rear) wrapped in special R-compound Michelin Pilot Sport Cup tires.

Mercedes has already booked 30k orders for new S-Class

When Toyota snags 30,000 Corolla orders over a three-month span, it's entirely possible we're in the midst of a global economic collapse and that the end is nigh. That's because the scale for Toyota is so very large. Mercedes-Benz, on the other hand, operates on a much smaller scale, particularly when we talk about its higher-end models, like the S-Class.
In 2012, Mercedes sold 65,000 of its flagship sedans in Germany and the EU. That's 178 units per day, for 365 days. Based on that, you can imagine the excitement at Stuttgart when it accepted 30,000 orders for the new S-Class in just three months. That's an average of 333 per day on a continent with a notoriously shaky economy. Now, admittedly, this enthusiasm could wane as the refitted S-Class becomes more common and Mercedes achieves market saturation in Europe's many chauffeur and livery services, but Mercedes isn't choosing to look at it that way.
"The new S-Class has already jumped back into the lead in terms of new vehicle registrations in Germany and its neighboring European countries," Mercedes-Benz head of sales and marketing, Ola Kaellenius, said in a statement last week.