2011 Mercedes-benz C-class C63 Amg on 2040-cars

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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

2016 Mercedes CLA and GLA get more power, quicker

Unlike in Europe, Mercedes-Benz doesn't have hyper hatches like the Audi RS3 to compete against in North America, at least not yet. However, the company isn't letting its high-performance compacts get behind the times anywhere in the world with the announcement that the CLA45 AMG and GLA45 AMG in the US are getting practically the same raft of upgrades as the ones across the pond. Both models go on sale in October in US dealers. Like its European counterpart, the 2.0-liter turbocharged four-cylinder in the diminutive AMGs receives upgrades to produce 375 horsepower and 350 pound-feet of torque (the 381 hp rating over there is in metric ponies). That's an impressive 20-horsepower and 18 lb-ft bump over the current version of the mill. Beyond just the boost in output, quicker acceleration comes from revised, more aggressive ratios in third through seventh gears. The latest AMGs make great use of their upgrades, too. The 2016 GLA45 now clocks the run to 60 miles per hour in 4.3 seconds, a staggering half-second quicker than the 2015 model. The CLA45 slices 0.3 seconds off its time to make the sprint in 4.1 seconds, which gives the sedan the same acceleration as a SL63 AMG. In addition to the powertrain tweaks, the 2016 models get a few other added luxuries. As in Europe, they receive the Dynamic Select System that uses a rotary knob select from multiple driving modes. Inside, there's standard keyless start, dual-zone climate controls, and Mercedes' latest infotainment unit. A "Turbo 4Matic" badge on the fender now hints at the vehicles' performance potential. The new Dynamic Plus Package is the major addition to the options list. It combines a limited slip differential at the front, AMG Adaptive Suspension, Race Mode, Performance Steering Wheel, and pushes the top speed to 167 mph. At the same time, the AMG Driver's Package is discontinued, and the AMG Performance Studio Package is dropped on the CLA45. Related Video:

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof