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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

Mon, 02 Dec 2013

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Mercedes-Benz GLA45 AMG spied in Sweden

Wed, 16 Jan 2013

We've spotted the all-new Mercedes-Benz GLA testing a couple times in recent months in getting closer to production form and shedding camouflage, but now it looks like we're see our first look at the AMG version of this compact crossover. The low ride height might trick some into thinking that we're just seeing the already-confirmed A45 AMG out testing, but the unique beltline, rear doors and side windows confirm this is some version of the GLA-Class.
What makes us so confident that this is the AMG model? Well, for starters, this prototype has beefier brakes with cross-drilled front and rear rotors and bigger front calipers, but it also sports dual exhaust outlets poking through the rear fascia and a suspension that has been lowered considerably. Our spy shooters said that this car's exhaust note made it almost certainly an AMG model.
Just to be clear, the GLA AMG will not be powered by a 4.5-liter engine. The closely related A45 AMG will carry the "45" in its name to celebrate the first 45 years of AMG, and our sources seem to indicate the AMG version of the GLA will do the same. We're expecting this sporty crossover to produce as much as 350 horsepower from its AMG-tuned four-cylinder engine, and like the all-new E63 AMG, it could very well come standard with 4Matic all-wheel drive.

Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

Fri, 13 Dec 2013

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.