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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2019 Mazda MX-5 Miata's more horsepower will cost less money

Mazda has already announced a power upgrade for the 2019 MX-5 Miata roadster after engineers tweaked the Skyactiv-G 2.0-liter inline-four for 17 percent more power and higher fuel efficiency than the outgoing 2018 model. Now we know the starting price for the soft-top version: $26,625, including destination charge, which is a $915 drop from the lowest-priced 2018 model. As is standard across the Miata lineup, output increases by 26 horsepower to 181 hp, with torque nudging up 3 pound-feet to 151 lb-ft at 4,000 rpm. Other new features also track with the changes previously announced for the 2019 Miata RF, including the telescoping steering wheel and standard rearview camera. But the soft-top version gets an available brown soft top for an extra $200 for the Grand Touring trim (a black soft top is standard), new package options at each trim level and optional traffic-sign recognition and smart city brake support, which offers automatic emergency braking at low speeds. Also new is that steering column, which is made of aluminum to save weight. Mazda will keep the six-speed manual as an option for all three trim levels, with an available six-speed automatic with paddle shifters and Sport driving mode. Standard features include LED head- and taillights, 16-inch wheels, Mazda Connect infotainment with a 7-inch touchscreen monitor, Bluetooth phone pairing and audio streaming, and keyless entry. Jump up to the Grand Touring trim starting at $31,675 and get 17-inch dark silver wheels, body-color interior trim, auto on/off headlights, auto-dimming driver's side mirror, rain-sensing windshield wipers, heated, leather-trimmed seats and a nine-speaker Bose Premium audio system, among other things. Mazda is also offering a $550 GT-S Package on the Grand Touring model with the six-speed manual, a front shock tower brace, limited-slip rear differential and Bilstein dampers. MX-5 Club models start at $30,485 and come standard with the GT-S Package goodies when equipped with the manual transmission. Automatic versions get standard heated cloth seats with contrasting red stitching, body-color interior trim, black 17-inch wheels, front air dam and rear lip spoilers.

Mazda3 to showcase CNG, Hybrid versions in Tokyo

Mazda has made huge gains in its competitive set with the introduction of its Skyactiv technologies, and the Japanese automaker appears to have no plans on slowing down. While we're still waiting for the Mazda6 Skyactiv-D diesel to go on sale in the US, Mazda announced that it will debut new Skyactiv-Hybrid and Skyactiv-CNG versions of the Mazda3 (standard US-spec model shown above) at next month's Tokyo Motor Show.
Matching up with what we heard earlier in the summer, the Mazda3 Skyactiv-Hybrid is intended for Japan only, but there are no details about this system regarding fuel economy, electric components or specs. Likewise, there are no details for the Mazda3 Skyactiv-CNG Concept, which is a bi-fuel version of the car running on both gasoline and compressed natural gas. As this car's name suggests, the CNG model is a concept vehicle, and there is no indication that Mazda plans offering such a model here in the US.
In addition to these two vehicles, Mazda will also have an Atenza (Mazda6) on display showing off some vehicle-to-vehicle (V2V) safety systems, called the ASV-5 (Advanced Safety Vehicle). Scroll down for Mazda's official press release.