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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati Levante SUV may be built in Italy after all

In July Fiat halted its investments in Italy, putting on hold plans for the Maserati Levante SUV to be built at the automaker's flagship factory in Turin. But Fiat CEO Sergio Marchionne, whose company owns Maserati, met with unions on Wednesday, and he may announce plans to move forward with production of the SUV at the Mirafiori factory if the CEO and the unions reach an agreement, Bloomberg reports.
Marchionne is reportedly about ready to build new cars at Fiat's largest and oldest factory, on the grounds that 5,300 workers accept extended temporary layoffs through most of next year in a slowing European auto market. If unions don't accept the deal, it's not clear whether Fiat would still consider building the Levante at Mirafiori or not.
The Levante, Maserati's first SUV, is based on the Jeep Grand Cherokee platform, and we reported two years ago that it would be built in Detroit next to its Jeep cousin. Obviously those plans have been altered considerably in the intervening period of time.

Electric Maserati Grecale Folgore will have over 500 horsepower

Maserati is beginning to release details about its Folgore-badged range of EVs. We know that the battery-powered version of the next Gran Turismo will have over 1,200 horsepower, and Autoblog learned preliminary details (including output and range) about the Grecale Folgore. Due out in 2023, the electric Grecale will share its Giorgio platform with the gasoline-powered model. Pictured in the gallery above, the architecture will incorporate a 105-kilowatt-hour lithium-ion battery pack and a pair of electric motors for through-the-road all-wheel-drive. Federico De Medio, Maserati's head of vehicle validation, told us to expect over 500 horsepower and more than 300 miles of driving range. "We were able to install the battery pack in the lower part of the car while keeping the Giorgio platform, which is a very versatile architecture that can be multi-energy," he said. "I've heard people say, 'It can't underpin an EV!' Well, you can clearly see that it can." Maserati will rely on lightweight materials, like aluminum and carbon fiber, to partially offset the weight of the battery pack. It will give the Grecale a 400-volt electrical system, a solution chosen for its flexibility, and the motors that will power the SUV will not be the same units fitted to the Gran Turismo. Clearly, there is no one-size-fits-all answer to electrifying a portfolio of models as diverse as Maserati's. But, while electric cars make headlines, gasoline-powered cars make volume, and Maserati isn't giving up on that part of its range quite yet. It tentatively plans to offer only electric cars by 2030, but until then (and maybe even beyond then) it will let customers choose what they drive. "We are one of the few brands still making investments in two technologies: internal combustion and electric," said Bill Peffer, head of Maserati's American division. "People have asked us why. The reason is simple: We're adding products to the lineup, and the [EV] adoption curve is different in different parts of the world, so we're going to let the customer choose. The customer is going to decide what the rate is going to be, and we have the flexibility of ramping up or ramping down depending on demand. There's a long runway between now and 2030."