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New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Lotus readying Evora crossover?!

If it seems to you like every sports car manufacturer is getting into the crossover game, that's because it's pretty much true. And now, we potentially have one more to add to the list, as Britain's Car magazine reports that Lotus – yes, Lotus – is proceeding with plans to build a crossover. Rather than build a new crossover from the ground up, however, Lotus is said to be developing a high-riding version of the existing Evora. It's tipped to keep its rear-drive configuration (rather than going with a proper all-wheel-drive system), with a raised ride height and more rugged styling. In that respect, it may emerge more like a Local Motors Rally Fighter than a Porsche Cayenne challenger. That may yet emerge as not such a bad thing as it may seem on the surface, but for those purists who'd balk at the notion of an off-road Lotus, the British automaker has other plans in store as well. The crossover would arrive on the heels of a refreshed version of the existing Evora, a potential convertible version of the same, and a hardcore, track-focused successor to the 2-Eleven is also said to be in the works. In the end, Lotus would only be the latest in a long string of established sports car makers to get into the crossover game. Porsche of course led the way with the Cayenne and followed up with the Macan, Maserati is set to follow suit, and last we heard, Lamborghini was still awaiting approval to build the Urus concept.

Lotus Emira V6 First Edition Road Test: The most fun for $100,000

You really couldn’t script it more perfectly. The Lotus Emira is a dream sports car. ItÂ’s good that we all recognize that here and now, as far too often in the super- and sports car world, the market doesnÂ’t realize what an astounding thing it has until sales have gone cold, and the manufacturer kills it off. Cough, Acura NSX. In a way, the Emira is a love letter to everything enthusiasts desire about driving. Lotus is in a state of transition – the EVs are coming! The whole automotive industry is changing, and cars like the Emira are the ones weÂ’ll point to as high-water marks for this era. Not because it has a 0-60 mph time that can embarrass competitors. Not because it pioneers any particular technology in general. Truthfully, itÂ’s not remarkably pushing any boundaries on paper, but IÂ’d argue, who cares? It has an aged 3.5-liter supercharged V6 borrowed from Toyota that makes a fine – but not eyebrow-raising – 400 horsepower and 320 pound-feet of torque. ThatÂ’s actually less horsepower than Evora variants like the GT and Sport 410 made, which is the opposite direction sports cars typically go in for a new generation. It has hydraulic steering, and there isnÂ’t a single driver assistance nag in sight (donÂ’t worry, it still has cruise control). You pick your suspension setting from the factory: Tour or Sport. It does have a few drive modes, but they donÂ’t adjust the suspension or steering. An automatic transmission is available, but please skip that to enjoy one of the best-shifting gearboxes in the world. And oh yes, you can watch the exposed linkage work its mechanical joy. Same goes for the visible throttle actuator that can be seen in the rearview mirror through the glass separating driver from engine. Yeah, Lotus gets us. If youÂ’re salivating and frothing at the mouth by now, then youÂ’re just the sort of person Lotus has in mind for the Emira. Of course, the catch with anything wearing a Lotus badge in the past was the uncertainty around buying a car from a low-production British outfit and the accompanying lack of modern amenities. Even though the Evora was a step toward Porsche in so many ways, it still felt and acted like a classy kit car with its Alpine head unit, borrowed parts and general lack of polish. The last Evora GT test car we had leaked from both A-pillars with the windows up while driving in a rainstorm. Would a factory-fresh 718 Cayman ever do such a thing? I would think not.