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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Lincoln says MKZ supply crisis over

After an excessive number of recalls on the 2013 Escape and Fusion, we can't really fault Ford for being a little extra cautious with the launch of the 2013 Lincoln MKZ. Last month, we reported that dealer supply of the car was extremely limited due to more attention being paid to quality checks of cars rolling off the assembly line, which led to a 73-percent drop in MKZ sales from last year on top of a 32-year low in monthly sales for Lincoln in January.
The reason for the delay was that the sedans were being shipped from the Hermosillo, Mexico assembly plant to be inspected even closer at Ford's Flat Rock, Michigan plant before they were able to head to dealers. Things seem to be straightening out for Lincoln and the MKZ's production now, as Automotive News is reporting that supply should be up to a "normal level" by the end of this month.

2017 Lincoln Continental spied inside and out

Lincoln certainly made us stand up and take notice when it unveiled the Continental concept at the New York Auto Show this past March. Showcars, however, are only worth so much if they never reach production. But as these latest spy shots indicate, Ford's luxury division is hard at work taking the new Conti from show floor to showroom. The team from Dearborn has clearly gone to great lengths to disguise this prototype, wrapping it in a new type of camouflage with trompe l'oeil bulbous-looking shapes to keep us from seeing just how close the production version will keep to (or how far it may stray from) the concept's design. Our spy photographers did, however, manage to snap some shots of the inside through the side glass, and though it's still evidently some ways off from reaching production, some key details give us an idea of what to expect. Look closely and you can make out the buttons for the transmission running down the side of the infotainment screen, just like on other new Lincolns. The chromework appears to have been toned down some from the blinged-out dashboard of the showcar, but it may be too early to say how much shine there will be to the production model. The overall design of the center console looks pretty darn close to the version we saw in New York, though. The Continental is expected to replace the MKS, as Lincoln moves away from alphabetical nomenclature back towards actual nameplates. Assembly is slated to be undertaken in Flat Rock, MI. There are a great many more details yet to be uncovered, but as far as early indications go, it looks like Lincoln is well on its way to making its concept a reality. Related Video: