1966 Lincoln Convertible on 2040-cars

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Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's executive vice president of Global Marketing, Sales and Service and Lincoln, told members of the media that "At Lincoln, our flagship is, you get to choose. That's our flagship."
While Black Label customers will benefit from concierge-like service from their dealers - both during the sale process and throughout ownership - the focus of the introduction is strongly focused on interior design.
Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections.

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.

2002 Lincoln Continental concept should've made production, headed for auction instead

It seems like the retro design aesthetic in autos might be petering out, with even a former poster child like the Ford Mustang taking a step in a more modern direction. Sometimes those updates of old-school models really worked well, though. Just take a look above at the Lincoln Continental concept from 2002 that took the extruded shape of the 1960s version and updated it for the new millennium.
Now there's a chance for this gorgeous concept to take a spot in your garage, as RM Auctions is selling it as part of a 130-plus-car, no-reserve auction of the Sam Pack Collection on November 14 and 15, in Dallas, TX. Among the lots for sale are a number of Fords, including several recent concepts from the brand. "My collecting philosophy is simple: buy what I like, but always with an emphasis on quality," Pack said in the auction announcement.
The Continental concept absolutely nails the mix of modern and retro. Its perfectly crisp lines make the shape appear hewn from a single piece of metal, and there's just the slightest ornamentation with the angled, chrome slats in the grille and chrome strips over the wheel arches. It even retains the suicide doors from its inspiration.