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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Biden's tariffs likely won't impact Americans already driving Chinese-built cars

A 2024 Buick Envision Sport TouringGM-DESIGN Chinese car brands are missing from the US market, but Chinese-made cars are still sold in the US.  Americans bought more than 104,000 Chinese-made cars in 2023 and nearly 28,000 in Q1 2024. Buick, Lincoln, Polestar, and Volvo all sell cars in the US that are made in China.  Of the more than 15 million cars sold in the US last year, none wore the badge of a Chinese car brand. Chinese EV heavy hitters like BYD and SAIC are conspicuously missing from US showrooms. With the government's existing 27.5% tariffs on Chinese-made cars and Tuesday's new 100% tariffs on Chinese-made EVs imported to the US, the situation isn't likely to change anytime soon. What some people might not realize, however, is that tens of thousands of cars manufactured in China are sold in the US every year. Volvo's S60L sedan was one of the first Chinese-made cars to be sold in the US starting in 2016, followed by Buick's Envision SUV and Cadillac's CT6 Hybrid. According to Automotive News data, US consumers purchased more than 104,000 Chinese-made vehicles in 2023, up 45% from 2022. Americans bought another 28,000 Chinese-made cars during the first quarter of 2024. Currently, Buick, Lincoln, Polestar, and Volvo sell Chinese-made vehicles in the US. Of those, the only Chinese-made EVs come from Polestar, a brand co-owned by Volvo and its parent company, Geely Automotive. The EV brand imported just 2,217 cars in the first three months of 2024. It is unclear how the new tariffs will affect Polestar's future production plans. The company eventually plans to move some of its car production to South Carolina in 2024. In a statement to Business Insider, a Polestar spokesperson said the company is evaluating the Biden Administration's announcement. Here's a closer look at the Chinese-made cars on sale in the US. Buick Envision A 2024 Buick Envision AvenirGM When it launched in 2016, the Buick Envision compact SUV was one of the first Chinese-made vehicles sold in the US. The second generation Envision, which arrived in 2021, continues to be made in China at one of the plants GM operates in a joint venture with SAIC. The Envision was Buick's second-best-selling model in 2023, with more than 44,000 vehicles sold. Last year, Buick sold 167,000 vehicles across its entire lineup in the US, an impressive 61% increase over the previous year. However, this number pales in comparison to Buick's sales in China, which totaled 517,000 units last year.

2022 Lincoln Aviator Review | American luxury in the best way

In Lincoln's heyday, its cars were big, powerful and extravagant. They embodied the idea of American luxury in the best possible way. The 2022 Lincoln Aviator shows the brand has recaptured the essence of those good old days, while still pushing forward into the future with the latest tech offerings and an available plug-in hybrid powertrain that provides competitive all-electric range and a staggering amount of power. It's also a style leader, particularly inside, which was true of Lincoln's midcentury classics, but obviously missing for the better part of 30 years. Practically speaking, the Aviator is a fully competitive entry in the three-row luxury segment, capable to making a strong case for itself among (relative) lower-cost entries like the Acura MDX and Volvo XC90 as well as larger, upper-crust offerings like the Mercedes GLS and BMW X7. Its generous interior size and feature content has a lot to do with it, but so does the fact that Lincoln didn't mess around under the hood. Its base engine is more powerful than most of its competitors' engine upgrades, while that plug-in hybrid's 630 pound-feet of torque makes you wonder whether someone made a typo. They didn't. Basically, there's a lot to love about the Aviator, and crucially, a lot that makes sense. Interior & Technology  |  Passenger & Cargo Space  |  Performance & Fuel Economy What it's like to drive  |  Pricing & Features  |  Crash Ratings & Safety Features What's new for 2022? Changes are light for the 2022 Aviator. The Reserve trim picks up additional standard features: wireless charging, a head-up display and phone-as-key. There's also a new Monochromatic package that adds black wheels and replaces bright work with body-colored trim. It's very 2022. 2020 Lincoln Aviator Grand Touring Black Label View 34 Photos What's the Aviator interior and in-car technology like? No other company's interiors look anything like the midcentury-inspired palace of cool you get in the Aviator. All versions are available with distinctive color schemes (including the base model shown below right in Sandstone), but the Black Label trim level stands out the most with its three available "themes" of "Chalet," "Flight" and "Destination" (below left) that get special colors and trim types. The quality of some plastics and the fit-and-finish aren't up to Mercedes or BMW levels, but everything looks so special that it covers whatever deficit exists.