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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Pivi Pro Jaguar Land Rover Infotainment Review | A massive improvement

Infotainment systems in Jaguar Land Rover products have irked us for a long while. They’re generally a good step — or several — behind other luxury automakers' infotainment systems in terms of features and looks. But the big problem has always been their functionality. Even right out of the gate, they exhibited an undue amount of lag and general bugginess. Pivi Pro is supposed to change all of that. ItÂ’s JLRÂ’s completely new-from-the-ground-up infotainment system that is quickly spreading across the companyÂ’s range of products. It features a new screen size and layout. Plus, the software itÂ’s running is vastly different from what we saw previously. Our Byron Hurd got a first taste of it with a number of JLR products in a short period of time and found it to be a big improvement. Now, weÂ’ve had a new Land Rover Discovery in the garage for a longer period to fully suss out the system. Will it hold up? Watch the video above for a quick tour, and keep reading for some more detailed thoughts. Before diving in too deep, you should know off the top that Pivi Pro is a massive improvement over JLR infotainment systems of old. There are still some issues, but the new systemÂ’s performance is exponentially better than what itÂ’s replacing. This is partly thanks to it now running off its own backup battery. This allows the whole system to load immediately upon startup, ensuring that you arenÂ’t sitting and waiting for items to populate after you press the start button.  The new 11.4-inch screen this software plays on is splendid to both look at and touch. ItÂ’s a super-high-resolution panel, and it takes to our inputs quickly and without protest. The new UI layout makes things easier and prettier, too. All of your important items are tucked into a panel on the left, making them super easy to find and select. Plus, a sticky “home” button means you can always find your way out of menus when youÂ’re done diving around. We dig the three-panel home screen and its minimalist style, but for those who might favor maximum functionality over a pretty home screen, you can replace this with rows of app icons. For those wanting to use their phones, there is indeed an in-car WiFi data plan available to buy. Plus, JLR newly allows you to connect two devices via Bluetooth instead of just one. Both Apple CarPlay and Android Auto are nicely integrated with this new system.

Jaguar F-Type SVR and Range Rover Evoque Convertibles go rainbow for Pride

BMW isn't the only automobile company getting involved in Pride Week, as Jaguar Land Rover announced it also has cars that will participate. And yes, they're convertibles with rainbow stripes. On Sunday, June 30, Jaguar Land Rover (JLR) will participate in the NYC Pride March with several themed vehicles and employees walking next to them. JLR chose two of its most intriguing vehicles in the Jaguar F-Type SVR convertible and the Range Rover Evoque Convertible. Jaguar unveiled two different F-Type SVRs, one in a gorgeous blue and the other in white. Both cars have the same detailing, though, including rainbow stripes on the the sides, rear bumpers, and hoods. The F-Types also have rainbow stripes across the tops of their windshields, and "JAG YOU ARE" decals across the windshields and rear bumpers. The silver Evoque is only slightly different. It, too, has rainbow stripes across its doors, rear bumper, and windshield. Rather than a "JAG YOU ARE" decal, however, "EVOQUE" is spread across the front bumper in rainbow lettering. You can check out these unique models at the Pride parade in NYC.