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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2018 Jeep Grand Cherokee Trackhawk First Drive | Crazy. Good.

TAMWORTH, New Hampshire – We're tempted to tell you that the 2018 Jeep Grand Cherokee Trackhawk is ridiculous. It's borderline frightening to think that we now live in a world where anybody with the money and the gumption can stroll into the nearest Jeep dealership and place an order for a 707-horsepower Hemi-powered Grand Cherokee. Let's put this slice of history into perspective. The original Jeep, the one used by the military, boasted 60 horsepower from the Go Devil four-cylinder engine under the hood. The most powerful version of the muscle car-era 426-cubic-inch Hemi was factory-rated at 425 hp. And even if that legendary powerplant was underrated from the factory, the Grand Cherokee Trackhawk still obliterates it by a couple hundred horses. In an SUV. Seven-hundred-horsepower sport utility vehicle doesn't exactly roll off the tongue, does it? And conventional wisdom says it shouldn't. But we're here to tell you otherwise. After driving the Trackhawk in and around the streets of Portland, Maine, and taking it to Club Motorsports in New Hampshire, we're convinced that Jeep and SRT engineers have managed to defy physics and reason. The Trackhawk isn't just fast, it's also manageable. Subdued, even – at least when you want it to be. Put the hammer down, summon the nearly demonic power of supercharged combustion, and all hell breaks loose. But the tires don't. With launch control engaged and with the programmable engine speed properly chosen, the all-wheel-drive Trackhawk rockets to 60 miles per hour in just 3.5 seconds, over and over and over again. No drama, no wheelspin, just g-force, pressing you and four close friends into the backs of your seats. It's addictive, and the only penalty is single-digit fuel mileage. But we'll wager a guess that anyone shopping for a Trackhawk isn't much concerned about its drinking problem. The only proper way to experience the Trackhawk's acceleration is from inside. But, to give you an idea of its speed and power, check out the videos below. Stick around for a walkaround both inside and out, and for a look under the hood. Jeep had to make a few small changes to the well-known 6.2-liter supercharged Hellcat V8 engine to shoehorn it under the hood of a Grand Cherokee. The oil pan is reshaped and baffled, the intercooler is modified, and the exhaust manifolds are new. The result is a reduction in torque from 650 pound-feet in Dodge Hellcat models to 645 in the Jeep, but we wouldn't worry about that.

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).