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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Nearly 700,000 Jeep Grand Cherokee and Dodge Durango SUVs recalled

WASHINGTON — Fiat Chrysler Automobiles said on Thursday it will recall nearly 700,000 sport utility vehicles worldwide because a faulty electrical connection could prevent engine starts or contribute to a stall. The recall, covering 2011 through 2013 model year Dodge Durango and Jeep Grand Cherokee SUVs, will address silicon deposits on the contact points of fuel pump relays that may interrupt electrical current, Fiat Chrysler said in a statement. It said it is unaware of any injuries or accidents related to the faulty vehicles. The Italian-American automaker had previously recalled most of the same SUVs in 2014 and 2015 for issues with their fuel pump relays. The company, which last month announced it planned to merge with Peugeot owner PSA, said it would notify owners at a later date when they will be able to schedule repairs at dealerships. The recall includes around 528,500 vehicles in the United States, 34,700 in Canada, 18,100 in Mexico and 116,500 outside North America, it said.

Your 2018 Jeep Wrangler can already be fitted with a Chevy LS V8

Over a long enough period of time, every car model on the planet will probably have at least one example receive a Chevrolet V8. And a large number of them will have an LS-series V8, commonly found in Corvettes and Camaros from the last 20 years (plus other GM vehicles in slightly different forms). Sometimes it doesn't take very long, as is the case with the 2018 Jeep Wrangler JL. The new Jeep has only been available for a couple of months, and already a company called Bruiser Conversions is offering to install LS engines under the hood. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Specifically, the company will install a GM Performance LS3 V8. Though Bruiser Conversions doesn't yet list exactly what specifications the engine has, it offers the LS3 in both 450- and 500-horsepower versions on the previous Wrangler JK generation. The new V8 will be fitted to the factory 8-speed automatic transmission, and the company says that the transmission will function exactly as it does with the original V6 or turbo inline-4. In addition, Bruiser Conversions says all factory gauges, cruise control, hill descent control and other electronic aids will work like they did from the factory. Pricing is currently not listed for the conversion, but the company is taking pre-orders for both in-shop installations and do-it-yourself kits. Going off the conversion costs for an older JK Wrangler, it will probably cost between $20,000 and $30,000 to have Bruiser Conversions do the installation. In the case of the JK kits, they're about $5,000 less than having Bruiser Conversions do the work. We've reached out to the company to see if we can get specific pricing and will update the post if and when we hear back. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Bruiser ConversionsImage Credit: Bruiser Conversions Aftermarket GM Jeep SUV Off-Road Vehicles Performance ls3