Heated Windshield Navigation Bluetooth Panoramic Roof on 2040-cars

Auto blog

The Jaguar XE SV Project 8 looks like an XE, but is almost completely new

Jaguar's XE SV Project 8 is a thoroughly astonishing sports sedan. With a 592-horsepower V8, it's the most powerful Jaguar road car ever produced. And it's amazing to think that Jaguar's most powerful car is a version of its entry-level sedan. Or at least it looks that way. In reality, the majority of the body is completely unique to the Project 8. A Jaguar representative told us that only the roof and door skins are shared with the standard XE. The other 70 percent of the exterior is completely unique to the car. These changed body panels include wider fenders of course, and many of the pieces are made from carbon fiber rather than metal, but there are also some more unusual tweaks. For instance, the headlights actually had to be moved to a different position to make space for the Project 8's massive wheels and tires. The tires, for reference, are 265-mm wide at the front, and the rears are 305-mm wide. There were also some changes for style. The air vents at the front that consist of many small holes in the bumper are a tribute to Jaguars of the past. The hexagonal shape of the holes apes that of the vintage Jaguar logo, which featured the word Jaguar in an elongated hexagon. All in all, there's an impressive amount of new engineering that went into creating the Project 8. The results are, in a word, stunning. Related Video:

Jaguar may join the FWD, small-car parade

Was it right for Chevrolet to detune the 1975 Corvette's base engine to 165 horsepower? Was Aston Martin wrong to make the Toyota iQ-based Cygnet? Is BMW crazy to be testing the new 1 Series with three-cylinder engines and front-wheel drive? It seems now, just as in the 1970s and 1980s, that emissions regulations and social considerations are driving some automakers to adopt unbefitting practices to maintain acceptance in the eyes of governments and consumers. Jaguar has jumped on the bandwagon, and is considering development of small, frugal, front-wheel-drive cars to help lower Jaguar Land Rover's average vehicle CO2 levels in light of tightening European emissions regulations, Autocar reports.
By 2020, the European Union expects the model range of every manufacturer to average 95 grams per kilometer, which is a new law passed by the European Parliament in April. Manufacturers who make more than 300,000 vehicles per year must meet these targets, and JLR is expected to be producing up to 700,000 vehicles per year by then. CO2 regulations after 2020 will only get stricter, as EU politicians already are talking about lowering CO2 levels to between 68 g/km and 78 g/km. (To put that in perspective, Autocar posits that driving a fully charged electric vehicle in Europe produces about 75 g/km when factoring in the power-generation infrastructure.)
Jaguar has some choices here, but so far they all have drawbacks. It could develop a new, compact chassis architecture for a line of compact vehicles, but the investment required for such a project could be prohibitively expensive. Jaguar has been looking into using the Land Rover Evoque platform for a small SUV, Autocar reports, but Land Rover brand manager John Edwards raises issue with such a plan, saying it may not be financially feasible.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).