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Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.

2016 Jaguar XJ sedan revealed

Jaguar has been steadily updating its sedan lineup, launching the entry-level XE and a new version of the mid-range XF – and now it's revealed an refreshed version of its flagship XJ. A facelifted version of the existing model (which was first launched in 2009 and arrived in the US in 2011), the 2016 Jaguar XJ benefits from a few key enhancements to keep it current. The principal visual updates revolve around the exterior lighting, which now includes full LED headlights, new daytime running lights and redesigned LED tail lights. There are new oval exhaust tips as well, but some of the most vital updates have been carried out inside. The refreshed interior includes a new InControl Touch Pro touchscreen infotainment system, with multi-touch control and backed up by a 60-gig solid-state hard drive. A new 17-speaker Meridian sound system comes standard, and the instrument cluster has been redesigned as well. The XJ also benefits from Jaguar's All-Surface Progress Control system and a raft of driver assistance features. Rear-drive models also get a new electric power-assisted steering rack and semi-automated parking system. Between engine options, drivetrain choices, wheelbase lengths, and trim levels, the updated XJ continues to offer an array of configurations – and Jaguar has worked to further differentiate them from one another. The base model carries the 340-horsepower, 3.0-liter, supercharged V6 and can be specified with rear- or all-wheel drive. There are regular and long wheelbase versions, and in R-Sport and Portfolio trim lines (the former now coming standard in the shorter car). Though the entire range is supercharged, the model designated as the XJ Supercharged packs a 470-hp version of the company's celebrated 5.0-liter force-fed V8, while the performance flagship XJR packs the same engine but with 550 hp (once again in either wheelbase) and now comes standard with the Black Pack. The 2016 Jaguar XJ is slated to reach US showrooms this fall. The updates will surely go a long way towards keeping Coventry's flagship sedan in the game for longer until an all-new model is ready. The question is whether these updates will be enough to keep the XJ competitive against the newer BMW 7 Series, Mercedes S-Class, and Maserati Quattroporte. Or for that matter with the Audi A8 that's just as old but was also recently refreshed, or the Lexus LS that's been around for longer with similar updates along the way.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).