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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM confirms 2015 Silverado, Sierra to get 8-speed automatic

When viewed alongside the next Ford F-150 and the Ram 1500, there is one thing that seems to be missing from the Chevrolet Silverado and GMC Sierra. Where the F-150 will rely on turbocharging and aluminum architecture and the Ram sports an eight-speed automatic and an air suspension, the General Motors twins lack a big, calling-card feature. They're very good, very refined trucks, but one could argue that they're not terribly innovative.
And while it might not be as flashy a feature as air suspension or a lightweight skin, the Silverado and Sierra will get their own eight-speed automatic for 2015, a transmission that will be paired with the company's Ecotec3 6.2-liter V8. The new cogswapper will also find its way into the GMC Yukon Denali, but for now, there's no indication why the Cadillac Escalade, Suburban, Tahoe and standard Yukon are being left out.
According to GM, the new gearbox is about the same size and weight as the current Hydra-Matic 6L80 six-speed. By the time the new powertrain combination enters production late this year, the EPA will almost certainly have gotten around to certifying the vehicles' fuel efficiency. Until then, feel free to speculate. The current Silverado with the 6.2 and six-speed auto returns 14 miles per gallon in the city and 20 on the highway. How much do you think the eight-speed will improve those figures? Scroll down for the official press blast from General Motors, and then head into Comments.

2014 Chevy Silverado priced from *$24,585, V8 gets better economy than Ford EcoBoost V6

Chevrolet has thrown down the next hand in the pickup truck poker wars and revealed at least a couple of potential aces - depending on which numbers matter most to you. The 2014 2014 Silverado 1500 with its 5.3-liter EcoTec3 V8 gets 335 horsepower and 383 pound-feet of torque, is mated to a six-speed automatic, can tow 11,500 pounds with the optional Max Trailer Package and costs the same as the outgoing Silverado, $24,585 (*including $995 destination fee). Chevy says the Silverado also stands atop the fuel economy charts when comparing any competitor with a V8 engine - and some competitors with V6 engines. The two-wheel drive model returns 16 miles per gallon city, 23 mpg highway, 19 mpg combined in two-wheel drive guise and 16 mpg city, 22 mpg highway and 18 mpg combined as a four-wheel drive.
For context around those numbers, the most fuel efficient V8-powered 2013 Ford F-150 pickups lose about two mpg in every metric compared to the Silverado, the 3.5-liter V6 EcoBoost returning 16 city, 18 highway and 22 combined in two-wheel drive. However, that EcoBoost does have 365 hp and 420 lb-ft of torque. You can get a Ram 1500 with a 3.6-liter V6 that gets 25 mpg highway, but it has 305 hp and 269 lb-ft of torque. The 2013 Ram with the 5.7-liter Hemi V8 and its 395 hp and 407 lb-ft drops one mpg in every category to the Silverado. Its tow rating is 200 pounds beyond its nearest competitor, the F-150 with the Max Trailer Tow Package.
Elsewhere, the new Silverado gets a quieter cab with a redesigned interior, a new bed with improved load-management possibilities, disc brakes all around, tweaked steering and suspension, along with free standard scheduled maintenance for two years or 24,000 miles.