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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

Leveling kit now available for Chevy Colorado, but not yet for GMC Canyon

In various bits of news this year concerning the Chevrolet Colorado and GMC Canyon pickups, we kept hearing about a front leveling kit. GM Authority found a few details in early order guides in January. In February, the kit came up in relation to the Canyon's AT4 Off-Road Performance Package, and again with AEV's upgraded Colorado Bison. After three months of waiting, GMA has more info. The kit eliminates the trucks' raked stance by raising the front by one inch, using an electro-coated upper spacer and a polyurethane lower spacer in order to maintain the proper suspension geometry. Installation is a bolt-on job with low-profile nuts, but the task will require a spring compressor. Fitted properly, the kit doesn't void GM's new vehicle warranty on the Colorado. Why do we only mention the Colorado? Because for some reason, the kit isn't available for the Canyon yet as a standalone component; the GMC stays raked without one of the aforementioned option packages. For Chevy, the leveling kit is compatible with any trim in four-wheel drive except the ZR2. It cannot be installed on two-wheel-drive trucks, nor any truck wearing wheels that are 20 inches or above. The kit is available now, ordered through any Chevy dealer for $150. There is a treat in store for GMC buyers, though, but it requires spending a lot more money. GM Authority discovered that the 2021 Yukon will offer the brand's first illuminated emblem. Priced at $475 as a dealer-installed option, a backlit glow will show off the GMC logo in the grille. The brand makes the logo in red and black, it's thought the red logo will get the nod, at least at first. Only the front logo earns the spotlight, not the one on the tailgate. GMA says the tchotchke will be available on all four trims when the new full-size crossover goes on sale in a few months.

Which of these high-powered pickup classics would you choose?

High-performance pickups would appear to be having a moment on the auction site Bring a Trailer, with two tempting examples up for auction right now: a 1971 Ford Ranchero GT and a 1991 GMC Syclone. These trucks are a generation apart, but they each represent the peak muscle truck of their time. The Ranchero, of course, was Ford's car-based pickup, and Ford took advantage of its Torino roots by offering the same ultra-high-performance 429 Cobra Jet V8 in the Ranchero as it did in the Torino-branded coupes and convertibles. The 429 V8 in this truck is said to be numbers-matching, and it looks the business topped with an air scoop poking through the hood. It's paired with a three-speed automatic and a limited slip differential, reportedly one of only 82 1971-model Rancheros with this powertrain combo. As a Ranchero GT, this example sports hidden headlights, and the dual sport mirrors and vinyl top further establish its kinship with its passenger-car siblings. A set of factory Magnum 500 wheels and a respray in the original red add to the muscle-truck vibe. Two decades later, car-based pickups were dead, so when GMC decided to revive the muscle-truck genre it did so with the mid-size Sonoma. The resulting Syclone put a more modern spin on the fast-pickup idea (and on the spelling of "cyclone"). This hi-po hauler uses a 4.3-liter V6 topped with a Mitsubishi turbocharger that helped it make 280 horsepower. It's mated to a floor-shifted four-speed automatic and a Borg-Warner all-wheel-drive system with a 35/65 torque split. The Syclone was a one-year-only model, of which just under 3,000 were built. All were black with matching cloth seats with red accents. The only other '71 Ranchero to appear on BaT was a non-original GT with a 351ci V8 that was a no-sale at $7,900. This Ranchero is already nearly double that figure. Of the four previously Syclones that have crossed BaT's virtual auction block, two have sold, for $36,000 and $50,000, but both had lower miles than this truck. At this writing, these two trucks are neck-and-neck, both in the mid teens with both auctions set to end April 23. Which powerhouse pickup makes you want to put your money down? Featured Gallery Ford Ranchero and GMC Syclone Ford GMC Truck Classics