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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2013 GMC Acadia priced from $34,875*

For those who are interested in the reworked 2013 GMC Acadia, we now know how much you can look forward to forking over. Base MSRP for the 2013 version of the full-size, three-row crossover has been set at $34,875 (*not including a $825 destination charge). If you are interested in the range-topping Denali trim, be prepared to pay $46,770.
The 2013 Acadia will come standard with a backup camera, leather-wrapped steering wheel, USB port and recycled visuals from the now-dead Saturn Outlook.
Upping to the Denali trim gets you a head-up display, blind spot monitoring system and GMC's new Rear Cross Traffic Alert system. According to GMC, most trims will also receive IntelliLink connectivity as standard equipment. The Acadia will also get the industry's first front-center airbag, an innovation it shares with other Lambda-based crossovers like the refreshed 2013 Buick Enclave. The idea behind the new tube-shaped airbag is that it can provide a buffer between driver and front seat passenger in the event of an impact, or better hold the driver in place if he or she is alone.

2015 Chevy Tahoe, Suburban and GMC Yukon unveiled

General Motors has today unveiled its new family of fullsize SUVs, including the 2015 Chevy Tahoe, its longer Suburban sibling, and their GMC Yukon, Yukon XL and Yukon Denali cousins. More efficient powertrains, improved aerodynamics, increased connectivity and better overall refinement are what Chevy and GMC say will separate their new SUVs from the current generation.
Sporting a tried-and-true body-on-frame architecture, these full-size SUVs feature platforms that are stronger and offer a wider rear track for "a more planted stance," according to Chevy and GMC. Mounted at the front of each SUV is an EcoTec3 powertrain, which consists of a standard 355-horsepower, 5.3-liter V8 (or a 420-hp, 6.2-liter V8 for the GMC Yukon Denali alone) with direct injection, cylinder deactivation and continuously variable valve timing, that's paired with a Hydra-Matic 6L80 six-speed automatic transmission. The setup is said to be more efficient than before, though official EPA fuel economies for each vehicle are not yet available. To help the powertrain achieve the best possible fuel economy in these 5,000+ pound SUVs, the new styling was developed with aerodynamics in mind. For the same reason, electric power steering also makes its debut in the Tahoe/Suburban/Yukon family.
The front fascias of the Chevy Suburban/Tahoe and GMC Yukon are distinct, but from the base of the A-pillars back, they share most of the same styling cues. This now includes inlaid doors that tuck into the door sills, instead of over them, which improves aerodynamics and fuel economy, and lessens interior noise. The hoods and liftgate panels now are made of aluminum in an effort to reduce vehicle weight. Chevy and GMC also tout that the Tahoe/Suburban and Yukon don't share a single piece of sheetmetal or lighting element with the brands' full-size pick-up trucks.