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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC Hummer EV heads north for winter

GMC announced early Tuesday that its new Hummer EV pickup is ready to head north for winter testing. What might seem like a trip in the wrong direction to us warm-blooded enthusiasts is a critical next step in the development of GM's new electric truck.  We also got a couple of teaser pics of the Hummer EV at GM's Milford Proving Grounds, along with two shots of development prototypes being assembled, of which GM says it has "a series." There's not much new to see here, but GM says there's more to come. "The GMC HUMMER EV has arrived at GM’s Milford Proving Grounds to continue validation tests and will head to northern Michigan to run through the teamÂ’s grueling winter testing process," GM said in its announcement. "We will document the journey and share updates in the coming weeks and months." The GMC HUMMER EV arrived at GM?s Milford Proving Grounds to c View 3 Photos The GMC Hummer EV Edition 1 will feature three electric motors, enabling torque vectoring. GMC says these motors produce 1,000 horsepower, though we don't yet have a final torque figure. Power comes from a 24-module Ultium battery pack which can provide an estimated 350 miles (or more) of range. GMC says this new architecture supports 800-volt fast charging up to 350 kW, which is comparable to the system Porsche introduced with its Taycan electric sedan, and GMC says it can replenish 100 miles of range in just 10 minutes. Planned variants include a two-motor setup, and an alternative three-motor version without torque vectoring. The Hummer EV rides on fully independent suspension with adaptive air shocks. They can provide continuous damping adjustments for comfort, and have a height adjustment range of 6 inches. When set in its max-height off-road mode, it has two additional inches of ground clearance, and the "Extract Mode" will lift it six inches higher than default. The Edition 1 model also comes with standard 35-inch mud terrain tires, and combined with the suspension, the Hummer EV has a fording depth of two feet and the capability to climb over an 18-inch vertical obstacle. Edition 1 Production begins late next year, with a starting price of $112,595. In fall 2022, we'll see the regular top trim starting at $99,995; In spring 2023, weÂ’ll get a mid-level trim that has three motors, air suspension and four-wheel steering -- but no torque vectoring -- starting at $89,995. 

Forza Horizon announces January Recaro Car Pack with LFA N"urburgring Edition

Another month, another car pack for Forza Horizon. This time it's the Recaro Car Pack featuring a motley gang of cars and trucks: the 1983 GMC Vandura G-1500, 1995 Ford Mustang Cobra R, 2012 Cadillac Escalade ESV, 2005 Mercedes-Benz SLR, 2012 Lexus LFA Nürburgring Edition and 2012 Lotus Exige S.
It'll be up for download on Xbox Live on Tuesday, Jan. 1, 2013 for 400 MS Points. As usual, if you have the Forza Horizon Season Pass you can get them all free, and Season Pass holders will also get a bonus car that's not pictured: the 2009 Pagani Zonda Cinque Roadster.
The Pagani is everything opposite to that Vandura, but while you might not ever win anything with the van, you can always use the back of it as a place to give out free hugs. Check out the video and press release below for more details.