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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

2015 Ford Mustang potentially 'leaked' by Car and Driver

Few upcoming debuts have been as eagerly anticipated as the all-new Ford Mustang that's expected to debut shortly as the Mustang's 50th anniversary year approaches. Well, Car and Driver magazine would have us wait no longer as it claims to be leaking Ford's new global pony car early.
Of course what you're looking at is just as likely to be a composite rendering based on what C/D projects the new Mustang to look like, but to our eyes it looks spot on. Combining design traits from the Evos Concept with classic Mustang signatures and Ford's Aston-inspired grille treatment, C/D's images - including a complete 360-degree digital navigator - show a Mustang not only for the modern era, but also for global distribution, taking a quintessentially American car to markets its predecessors were never designed for.
Those global considerations are expected to spell the demise of the outgoing Mustang's holdout live rear axle in favor of an independent suspension, and a slight constricting of the exterior dimensions. And thanks to a separate leak, coming from a digital survey, we have apparent confirmation of what will power the new pony car. While the existing 3.7-liter V6 and 5.0-liter V8 engines will apparently carry over with only slight adjustments in output, the survey confirms a new 2.4-liter turbo four will be positioned in between them, offering slightly more power than the V6 but markedly improved fuel economy for a manageable $560 premium over base.

2015 Ford Mustang invades SEMA, led by King Cobra

Ford showcased more than a dozen customized 2015 Mustangs at its sprawling 20,000-square foot display this week at the Las Vegas Convention Center as the iconic pony car's 50th anniversary celebration continued at the SEMA Show.
While Mustangs are always a hot commodity at SEMA, the new generation brought increased attention from the aftermarket, as builders like Galpin Auto Sports, Richard Petty's Garage and Vaughn Gittin Jr. offered their takes on the new 'Stang.
The extensive display included a range of Mustangs from mild to wild, with everything from a 600-plus horsepower King Cobra pictured at the top, to paint-and-wheel packages. The new regal Cobra, which we spied early in our SEMA adventure this year, may not be the replacement for the Cobra Jet as we speculated, but it does seem to point the way forward for the next iteration of a supreme Ford dragster. Fat drag slicks out back make it's reason for being abundantly clear, and for tells us that modded car is good for a 10.97-second quarter-mile run.