2004 Ford Mustang Gt on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

John Hennessey's personal 2015 HPE700 Supercharged Ford Mustang GT hits 195 mph

Dressed in a coat of menacing black paint, the 2015 Hennessey Performance HPE700 Supercharged Ford Mustang GT definitely looks like one mean muscle machine. The 717-horsepower 'Stang proved that it can back up that aggressive appearance recently when company founder John Hennessey took his personal example to see just how fast it would go. The result down the 1.1-mile straight at the Continental Tires Proving Grounds in Uvalde, Texas, was over 195 miles per hour. The Mustang is nothing but a black blur and wall of supercharger wail as it buzzes by the camera at top speed. Despite the strong result, Hennessey doesn't seem done with the 'Stang yet. The car still seems to be pulling when it hits the rev limiter, and there's some straight track left ahead. After getting out, John Hennessey immediately says he thinks 200 mph is possible. The heart of the HPE700 is a 2.9-liter Roots-Type supercharger running at 7.25 psi. That's a pretty massive blower, especially when considering the 2.4-liter unit on the Hellcat V8. The engine also gets upgrades like improved injectors, a new fuel pump, stainless steel exhaust and recalibrated management. The company claims the upgraded Mustang can hit 60 in around 3.6 seconds and do the quarter-mile in 11.2 seconds at 131 mph. Prices for the package start at $59,500, but this one would would ring up for $65,874. Hennessey Performance is limiting production to 500 of them for the 2015 model year. 2015 HPE700 Supercharged Mustang Rockets to 195.2 mph John Hennessey takes his personal Mustang GT on a Texas road trip Uvalde, Texas-Everything is bigger in Texas, especially when it comes to automotive performance. Texas also lays claim to the highest posted speed limit in America at 85 mph. Enter the team from Hennessey Performance Engineering (HPE) who are located just west of Houston. John Hennessey and his merry band of performance car builders like to go fast, so much so that they have their own 1/4 mile dragstrip next to their workshop. Recently, the Hennessey team wanted to test their 717 horsepower HPE700 Supercharged Mustang development car (John's personal car and occasional daily driver) beyond the 130+ mph speeds that they have seen on the dragstrip. "Thankfully, we had recently received an invitation from the guys at the Continental Tires proving grounds in Uvalde to come over and do some testing on their 8.0 mile high speed oval", said Hennessey.

Want a V8 on the cheap? Buy a work truck

In case you didn't notice, V8 cars have gotten pretty expensive. If you want a modern muscle car like the Dodge Challenger R/T, Ford Mustang GT, or Chevy Camaro SS, you'll need between $34,000 and $38,000 for a stripped out example of one. The cheapest of those is the Challenger, and the priciest is the Camaro. These are also the cheapest V8 cars the companies offer. But if you absolutely have to have a V8 for less, there is an option, work trucks. As it turns out, all of the Big Three offer their most basic work trucks with V8s. And because they're so basic, they're pretty affordable, especially when sticking with the standard two-wheel drive. A Ram 1500 Tradesman with a V8 can be had for as little as $29,840, which is a little more than $4,000 less than a Challenger R/T. For a bit more at $30,275, you can have a Chevy Silverado W/T, almost $8,000 less than a Camaro SS. The most expensive is the V8 Ford F-150 starts at a starting price of $30,670, which is a bit over $5,000 less than the Mustang. Of course you'll be in an ultra bare bones vehicle with few comforts, and the price will go up if you add stuff, but we're bargain hunting here, and sacrifices are sometimes necessary. Besides, what you lose in comfort, you gain in loads of cargo space and towing (try to look at the bright side). Also, as a side note, all three trucks are available with optional electronic locking rear differentials. At the discounted price of these trucks, you still get a heaping helping of power. The most potent of the trio is the Ram 1500 Tradesman with 395 horsepower and 410 pound-feet of torque generated by a 5.7-liter V8. Compared with the Challenger R/T, the Ram is up by 20 horsepower and they're tied for torque. The value proposition is even more stark between the two vehicles when looking at the price per horsepower. Each pony in the Ram costs $75.54, while the Challenger charges you $90.91. The Challenger is also more expensive per horsepower than its close competitors. The F-150's 5.0-liter V8 is just barely behind the Ram with 395 horsepower and 400 pound-feet of torque. That's still more power than the Challenger, and it matches the torque of the 2017 Mustang GT. On the down side, it still would be down 20 horsepower on that same 2017 Mustang, and it's behind by 60 horsepower and 20 pound-feet on the new 2018 Mustang GT. The F-150 also just edges out the Mustang in the dollar per horsepower measure.