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Ford announces 2014 F-150 SVT Raptor Special Edition
Tue, 09 Apr 2013Ford has pulled the wraps off its anticipated 2014 F-150 SVT Raptor Special Edition model, a new variant of the popular street-legal off-road specialist. In a nutshell, the "special" is all cosmetic - there are no mechanical upgrades to the truck and its 6.2-liter V8 (411 horsepower and 434 pound-feet of torque), Torsen limited-slip differential, beadlock-capable wheels and internal triple-bypass FOX Racing Shox dampers all remain untouched.
The SVT Raptor Special Edition, which adds cosmetic enhancements to the existing Luxury Package, will be offered in Ruby Red Metallic and Tuxedo Black Metallic with box-side graphics. The interior upgrades include Brick Red seat bolsters (with black inserts), cloth honeycomb highlights and a console top finish panel.
As of now, Ford has only release a couple pictures of the Special Edition model. But check back later, as we will update the gallery when additional high-res images are released later today, and be sure to peruse the press release below for all the details.
How and why Ford is rolling out Vignale in Europe
Wed, 09 Oct 2013
We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."
How Ford plans to handle insurance and repair questions surrounding new aluminum-bodied F-150
Tue, 21 Jan 2014Building a car out of aluminum has a number of benefits - the lighter weight allows the vehicle to be more agile, more fuel efficient, make better use of its power and be more resistant to dings and dents. The downside to the advanced construction, though, is that repairs are both challenging and expensive. That's troubling for the new, aluminum-bodied Ford F-150, because it's kind of made a name for itself as a rugged, durable work vehicle.
How will the legions of Ford buyers cope when it comes time to insure and repair their new trucks? Well, according to Ford, it's expecting a ten-percent jump in insurance costs for the aluminum-bodied F-150, although Ford's truck marketing manager, Doug Scott, was quick to point out that the F-150 is generally cheaper to insure than its competition from Ram and General Motors. "At the end of the day, that's sort of a wash," Scott told Automotive News at last week's Detroit Auto Show. "We've spent a lot of time and feel very comfortable that that's not going to be an inhibitor."
The other issue facing Ford is the distinct lack of body shops that have the training or equipment to repair aluminum-bodied vehicles. AN cites an estimate from the Automotive Service Association claiming that of the 30,000 independent body shops in the US, less than 10 percent are able to work on aluminum.


















































