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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Preposed class-action lawsuit targets 'defective' MyFord Touch

A national law firm, Hagens Berman Sobol Shapiro LLP, has filed a proposed class action lawsuit whose presupposition is that MyFord Touch is defective. Specifically, the complaint states that the system - as well as the MyLincoln Touch and MyMercury Touch clones - often freeze, fail to respond to voice or touch commands and have issues connecting to mobile phones.
According to Hagens Berman managing partner Steve Berman, MyFord Touch is a theoretically "brilliant idea" that falls short in actual execution. Said Berman in a press release, "In reality, the system is fundamentally flawed, failing to reliably provide functionality, amounting to an inconvenience at best, and a serious safety issue at worst."
Other MFT issues enumerated within the 41-page filing include problems controlling the window defroster, rear-view camera and navigation system. The suit maintains that Ford is aware of the problem but has yet to submit a workable and acceptable solution to MFT customers. Scroll down if you'd like to read the full press release.

2016 Chevy Malibu Hybrid, now with 48 mpg city

The 2016 Chevrolet Malibu is already one of the stars of the 2015 New York Auto Show thanks to a huge improvement in styling, lighter weight and new suite of tech. Now, Chevy is shifting the focus to the available hybrid model and detailing some more of its impressive figures. The 2016 Malibu Hybrid's powertrain consists of a 1.8-liter four-cylinder and a two-motor hybrid system with a 1.5-kilowatt hour lithium ion battery. Chevy's engineers are aiming for EPA fuel economy ratings of 48 miles per gallon city, 45 mpg highway and 47 mpg combined. The setup puts out a total of 182 horsepower, and it can accelerate the sedan to 60 miles per hour in a claimed 7.8 seconds. Also, speeds of up to 55 miles per hour can even be reached under fully electric power. Some of this efficient tech is shared with the latest Volt, including the regenerative braking. For reference, the 2015 Ford Fusion Hybrid carries an EPA rating of 44 mpg city, 41 mpg highway and 42 mpg combined, and its hybrid system puts out a total of 188 hp. There is a wait ahead for buyers looking to park the 2016 Malibu Hybrid in their garage, though. While the standard model should be on sale before the end of the year, the hybrid doesn't arrive in showrooms until the spring of 2016. Malibu Hybrid Estimated to Reach 48 MPG in City Driving New sedan projected to offer segment unsurpassed 47 MPG combined 2015-04-01 NEW YORK –The 2016 Chevrolet Malibu Hybrid, which uses technology from the Chevrolet Volt, will offer a General Motors-estimated 48 mpg city, 45 mpg highway – and 47 mpg combined, unsurpassed in the segment, GM President Dan Ammann announced today. Ammann made the announcement at an International Motoring Press Association breakfast before the 2016 Malibu was to be unveiled at the New York International Auto Show. "Fuel efficiency is important to our customers, especially in the midsize segment and with an estimated 48 mpg city rating, the Malibu Hybrid delivers," Ammann said. An all-new direct-injection 1.8L 4-cylinder engine mated to a two-motor drive unit slightly modified from the 2016 Chevrolet Volt drive unit powers the Malibu Hybrid. The drive unit provides additional power to assist the engine during acceleration, for 182 horsepower (136 kW) of total system power. An 80-cell, 1.5 kWh lithium-ion battery pack provides electric power to the Hybrid system. The advanced lithium-ion based chemistry can power the Malibu hybrid at up to 55 miles per hour on electricity alone.