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2022 Ford Maverick gets a surprising amount of attention

People notice the 2022 Ford Maverick. You could chalk it up to metro Detroit being a company town, but that’s too easy. The Maverick, despite its modest size, has presence. I expected the truck to draw curiosity. Aesthetically, the MaverickÂ’s closest rival, the 2022 Hyundai Santa Cruz, is far more eye-catching with a flashy grille and curves and creases front to back. The MaverickÂ’s squared-off truck demeanor makes it an understated attention-getter, and it does have some design flourishes, especially up front with the blocky headlights that Tetris with the grille. ItÂ’s not just the looks. The sub-$20K MSRP offers real value and is an articulation of FordÂ’s strategy to pivot from cars to similarly sized offerings. This is better than a Ford Focus, and it makes sense why Ford took such a big risk revamping its lineup. And the hybrid version gets up to 42 mpg. Ford sold 4,140 Mavericks in October, outpacing the Santa CruzÂ’s still-healthy tally of 1,848 units. Ford says the trucks were moving off dealer lots in an average of five days, which is a brisk pace. The Maverick is also bringing in young buyers, with a quarter of its sales to people 18 to 35 years old.  While the sales figures are interesting, the Maverick starts about $4,000 less than the Santa Cruz, and Ford sells more vehicles than Hyundai in the United States, so thatÂ’s just part of the equation. Ford and Hyundai will define success for their small trucks in different ways. TheyÂ’re both attention-getters, but the Maverick surprised me with its star power. It will be interesting to see if this segment has staying power for Ford, Hyundai and perhaps others. Other news and notes The North American Car, Truck and Utility of the Year Award finalists were announced this week at the Los Angeles Auto Show, and the Maverick and Santa Cruz both made the cut in the truck category, where they were joined by the Rivian R1T. The Honda Civic, Lucid Air and Volkswagen Golf GTI/R  will vie for top honors in the car segment. The Ford Bronco, Hyundai Ioniq 5 and Genesis GV70 make up the SUV field. Winners will be announced in early January. The finalists were culled from a field of 23 semifinalists. Full disclosure: IÂ’m a NACTOY juror.  HereÂ’s an odd one: Famed designer Marcello Gandini is disavowing the rebirth of the Lamborghini Countach. Lambo essentially restyled the Sian with a modern interpretation of the CountachÂ’s design cues.

Cadillac ELR, Nissan Resonance and Ford Atlas win Eyes on Design awards

This year's annual Eyes on Design awards were presented at the end of press days for the Detroit Auto Show on Tuesday. Given out for the best production and concept car designs that debuted at the show, and voted on by an esteemed panel of actual car designers, this year's award for best production vehicle design went to the 2014 Cadillac ELR. The 2014 Chevrolet Corvette, which was the show favorite among Autoblog editors, apparently did not impress the Eyes on Design judges enough with its all-new vent-festooned design.
The award for best concept design was actually split as a tie among the Nissan Resonance and Ford Atlas concepts. Last year's winners were the 2013 Ford Fusion and the Lexus LF-LC concept.
The Eyes on Design organization also presented a new honor this year called the Catalyst Award to Bob Lutz, former Vice Chairman of General Motors. Lutz is reported to have given a defense of design in his acceptance speech, arguing that advancements in quality across the industry as a whole have made good design a key differentiator for buyers.

Trump takes potshots at Ford in Flint

Doubling down on his general dislike of everything south of the Rio Grande, Republican presidential hopeful Donald Trump took aim at local favorite Ford during his first campaign visit to Michigan yesterday. "Ford is building a $2.5 billion plant in Mexico," Trump told a standing-room-only crowd in Birch Run, MI, yesterday evening. "I'll actually give them a good idea. Why don't we just let the illegals drive the cars and trucks right into our country?" This is not the first time real estate mogul turned reality TV star has whined about Ford's Mexican factory plans. Previously, he promised that if he were elected, he'd levy a 35-percent tax against Mexican-built Fords. Then, as he has here, Trump failed to address other automakers selling Mexican-built vehicles in the US, including Detroit-based General Motors as well as foreign brands like Volkswagen, Nissan, and Toyota. "I would say, the deal is not going to be approved, I won't allow it. I want that plant in the United States, preferably here," Trump said, with Bloomberg reporting his comments were meant with chants of "USA." Ford announced the $2.5-billion Mexican investment in April, saying it'd build two factories to produce transmissions and engines. In response to Trump's criticism of the deal, the Dearborn-based automaker was quick to point out that it hasn't exactly been stingy about building its business here in the US. "We are committed to leveraging our global manufacturing footprint and will continue to invest where it makes the best sense for our business," Ford spokesman Karl Henkel told Bloomberg. "We are proud that we have invested $6.2 billion in our US plants since 2011 and hired nearly 25,000 US employees." Related Video: