Ford F-150 Fx2 on 2040-cars

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Ford adds third shift at F-150 plant to keep up with demand

The signs have been very positive for Ford's F-Series line of pickup trucks as of late, and after 24 consecutive months of increasing sales of the best-selling F-150, the automaker has added a third production crew at its Kansas City Assembly Plant that includes 900 new hourly workers to meet demand for the truck. This the first step in Ford's plan to add 2,000 hourly jobs at the plant to help meet demand for its trucks and to begin production of the new Transit van, the automaker says.
Despite some tough new competition, sales of the F-Series are the strongest they've been since 2006, according to Ford. The automaker sold 60,449 F-Series in July, the best sales figure for the mid-summer month since 2006, which also represents a 23 percent increase compared to July 2012. From January to July 2013, sales were up 22 percent compared to the same period last year.
Ford has committed to creating 12,000 hourly jobs by 2015, and with the 900 new employees added to the assembly plant in Missouri, the company says it has completed 75 percent of its goal. Ford has also invested $1.1 billion to retool and expand the Kansas City Assembly Plant to ready it for Transit production. Take a look at the press release below for more job and F-Series sales information.

Next Lincoln Navigator to drop V8 in favor of V6, but Ford Expedition might get both

A great many buyers fled from full-size body-on-frame SUVs to car-based crossovers in large measure to save fuel. But that doesn't mean there's still not a buying audience for more traditional truck-based utility vehicles, and those consumers doubtlessly wouldn't mind saving some dollars at the pump, too. According to Motor Trend, those shoppers might be in luck.
That's because the magazine has confirmed that Ford isn't walking away from the full-size SUV segment, and it's poised to do something about its offerings' economy ratings, too. According to MT, global Lincoln director Matt VanDyke has hinted that the next Navigator may drop two cylinders and go with a V6 model - the current model gets just 14 miles per gallon in the city and 20 on the highway from its 5.4-liter V8. The obvious fitment would be Ford's 3.5-liter twin-turbo EcoBoost V6, an engine that has spread like kudzu throughout the rest of the Blue Oval's large vehicle lineup.
Downsized turbocharged engines like Ford's EcoBoost franchise have come under fire as of late for not delivering their EPA fuel economy ratings, but their benefits extend beyond consumption - the 3.5L offers superior power and a better torque curve than the naturally aspirated V8. MT also suggests that Ford's 3.7-liter V6 could form the base engine for the next Navi - it has similar horsepower but a lot less torque than the current 5.4L. That may be less of a problem with the next generation tipped to go on a diet, which could level the playing field somewhat.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.