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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Holy crime-fighting Ford F-150, Batman!

What would Batman drive for his weekly trips to Home Depot for the bits and pieces needed to keep his lair deep below Wayne Manor in tip-top condition? Certainly not the Batmobile - there's no way a 4x8 sheet of plywood will fit between the wheel wells, not to mention the fact that jet turbine engines have an unfortunate tendency to set trailers on fire when towing...
No, what Batman needs is a pickup truck. The boys from Ford teamed up with Galpin Auto Sports to build just such a machine, and it has just debuted at Comic Con. Designed by Jared Barris, grandson of the legendary kustomizer George Barris, the 2012 F-150 pickup you see here, dubbed Crime Fighter, is painted Tuxedo Black with Ferrari Red highlights and is affixed with fins on each side of the truck bed. It's nothing if not unique.
Well, it's at least unique for now. According to Ford, Galpin in Southern California is willing to take orders for customers looking to don a cape and hit the town for a night of crime-fighting action. Or trips to Home Depot. Check out our high-res image gallery and then scroll down for the official description from Ford. We're waiting for details such as pricing and build time from Ford, and we'll update this post if and when we hear back.

2015 Ford Mustang gets pricing, configurator and less weight than expected

It's here; it's finally here. No more speculating or looking at dealer order guides, the configurator for the 2015 Ford Mustang is finally online. That means you should put down whatever you're doing and build your new 'Stang. Weight data for the new model has also leaked out, and while there is an increase, it's less than previously rumored.
The basic V6 coupe carries a base price of $23,600, plus an additional $825 destination charge for all models. Upgrading to the 2.3-liter Ecoboost costs $25,170, and the Ecoboost Premium is $29,170. If you need a V8 in your life, the Mustang GT is $32,100 or $36,100 with the Premium package. That puts the starting price up about $1,000 over the previous generation for the V6, but the turbocharged four-cylinder starts about $1,400 less than the V6 Premium, which is no longer available. Prices for both V8 models jumped about $1,000, as well.
If you need the convertible Mustang, the V6 starts at $29,100, excluding destination, $1,590 more than last year. The Ecoboost Premium 'vert is $34,670, and the GT droptop is $41,600.