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Ford Ranger-based 7-seat SUV spotted testing
Wed, 29 May 2013Ford looks to be working on a new SUV version of its global Ranger pickup truck. An early prototype of a seven-passenger SUV based on the Ranger has been spotted testing in Australia, and word has it buyers in the region could expect to see the model in showrooms as soon as 2014, where it could sail under the Endeavour or Everest badges. Ford Australia currently sells the Territory SUV, so there's some chance that this model could be a successor to that throne, as well.
Whatever it's called, the long-roof Ranger will feature a shorter wheelbase and more ground clearance than its pickup twin, giving the machine a bit more off-road functionality. (And here we thought we couldn't want the global Ranger any more than we already do.) While this particular vehicle sports a Territory back half grafted onto a Ranger front end, odds are a public reveal of the finished product could occur as soon as the second half of 2014, making it a 2015 model. Head over to Carsguide.com.au for a closer look.
Ford posts decade-best $2.1B profit in Q1 2013
Wed, 24 Apr 2013As predicted, Ford has reported that its first quarter of 2013 was a resounding success overall, with a pretax profit of $2.1 billion ($0.41 per share), and a net income of $1.6 billion ($0.40 per share). In fact, Ford made a pretax profit of some $2.4 billion in its home North American market, with that total number being pulled down by losses in South America and Europe. That gaudy North American profit is the strongest result by the automaker since 2000.
Ford's companywide profit for Q1 was down $147 million from one year ago, while the net income number marked an increase of $215 million year over year. Overall, this is Ford's 15th-consecutive profitable quarter.
The bad news from the European market was even worst in Q1 2013 than it was last year. Pretax losses of $462 million - on revenue of $6.7 billion - represented a year-over-year change of -$313 million. In South American, the company reported a loss of $218 million, down from a slim profit of $54 million in Q1 2012. The news was better for Ford Asia Pacific Africa, where a $6 million pretax profit in 2013 showed a year-over-year gain of some $101 million when compared to losses in 2012. Scroll down to read Ford's full press release.
Ford C-Max sales hold steady despite fuel economy fracas
Mon, 09 Sep 2013Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.