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Ford Focus RS ready to make our hot hatch dreams real

Ford's current hot hatch siblings the Fiesta ST and Focus ST are already two pretty great entries into the segment, but there's always a desire for a little more. Thankfully, it looks like the Blue Oval is ready to satiate that need because it's continuing to test the even more powerful Focus RS around Europe. According to our spy shooters, these shots come from near the Nürburgring.
As with previous photos, Ford engineers continue to heavily camouflage the front end of the RS prototypes, but there's a big difference here. Unlike earlier ones, this example appears to have a closer-to-production-ready front bumper rather than just a horizontal strip for the license plate. That may point to development getting somewhat closer to wrapping up. Although, this one lacks the larger rear wing from prior testers, and the exhaust also appears to be a work in progress with the rear diffuser covered in mesh in these latest shots.
The RS is rumored to be using the 2.3-liter turbocharged four-cylinder from the 2015 Mustang, but power is reportedly turned up from 310 horsepower in the 'Stang to somewhere between 325 hp and 350 hp for the Focus. Routing all that just through the front wheels could be a recipe for serious torque steer, and all-wheel drive is potentially being used for better traction.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford idling Michigan Assembly Plant to trim Focus, C-Max supply

Ford will be putting the brakes on production at its Michigan Assembly Plant in Wayne, MI, idling production during the weeks of October 28 and December 16. Ford is citing the first drop in US sales in 27 months, a 4.2-percent dip in September, as the impetus for trimming their supplies, according to Automotive News.
Ford's deft management of its supplies has been part of its success over the years, and seeing supplies of Focus and C-Max, the two vehicles built at MAP, rise from 58 and 108 days, respectively, to 71 and 122 days over the span of a month was apparently all that was need to justify the trimming. As AN points out, the rule of thumb for many automakers is to maintain a 60-day supply of vehicles.
"Ford has been focused on keeping their pricing in check. Their operating margin is in double digits. Nobody else is there and they're obviously very proud of that," Alan Baum, an auto analyst with Baum & Associates told AN. Keeping the supply chain operating smoothly and not increasing supplies too much is crucial to that healthy profit margin. After all, a large supply lowers prices ,which, in turn, cuts profit. So while this news might not be great for employees at MAP, who now have an extra two weeks of vacation time, it's far from a sign of problems in Dearborn. Quite the opposite, actually.