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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford Escort Concept goes back to basics

Here's the thing about China: The folks buying cars there have a very different set of standards than shoppers in many other markets around the globe. While we all drool over hot metal with bold designs, and while we appreciate automakers going an extra step to inject even their cheapest offerings with aggressive and interesting cues, that sort of sheetmetal sex appeal doesn't always sell in the People's Republic. Case in point is Jaguar, which may be designing a more traditional-looking version of its XJ for the Chinese market, or more to the point of this story, Ford currently sells the less-exciting, last-generation Focus compact in China right alongside the new one.
So consider this new Shanghai-bound C-segment concept a preview of what's to come for that more traditional, budget-minded, less-sexy market. More proof of this pudding: Ford's even calling this concept the Escort - a nod to the Blue Oval's compact car days of yore, and a name that stirs up thoughts of basic, affordable transportation rather than great driving dynamics or bold design. "Customers in China described seeking a vehicle that is stylish - but not one that is arrogant or pretentious," Ford states. And this new Escort concept previews a possibility of providing exactly that for this rapidly expanding automotive market.
What you're looking at, then, is one of the most simple Ford designs we've seen of late, though it still incorporates all of the automaker's latest DNA. The signature hexagonal grille is front and center, flanked by attractive LED headlamps and chrome-rimmed foglamp housings. The entire car's design focuses on clean, smooth surfaces, with one strong character line flowing from front to back just below the beltline. We will say that the car looks decidedly more premium from the rear view, where narrow, horizontal taillamps with an LED accent give the car added visual width. Bland as it may be, it's a handsome little concept, though fear what would likely happen if all of the conceptual details get dumbed down for a production model.

Jay Leno is far beyond driven in his 1971 Pantera

Perhaps it's fitting that the band Pantera is known for its heavy metal music, because the DeTomaso Pantera is the automotive equivalent of a metal album. It's short, aggressive and makes a mean sound. It doesn't mess around either, with a Ford 351-cubic-inch (5.75-liter) V8 sending mountains of torque to the rear wheels. This week, Jay Leno takes us on a detailed tour of his '71 to show why it rocks.
There's a regular format to Jay Leno's Garage. It starts with Jay and maybe a guest taking a look at the car and talking about its history, and then they take it out on the open road. However, this video is practically a Pantera buyer's guide. Jay is adamant from the start that the last thing anyone should own is a stock example. To remedy this, he and his guest, the editor of the Pantera Club magazine, take viewers to school about some of the ways to turn them into even better performance machines.
No matter what you do to it, though, the Pantera requires that the driver adapt to it, not the other way around. For example, Jay isn't a big guy by most standards, but he has to cram himself into the cockpit with his shoes off and shirt partially unbuttoned just to go for a drive. Still, once out on the road, it all makes sense with that rumbling V8 and those Italian supercar looks. Scroll down to watch and learn a lot more about this uncompromising '70s performance car.