Fiat 500c Pop Convertible 2012 on 2040-cars

Auto blog

Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Fiat observes Paris Fashion Week with 500 Couture special edition

The Paris Motor Show may be where the bulk of new cars will be presented this week in the French capital, but it's not the only place. Fiat has chosen the swank Champs Elysées to unveil a trio of special-edition Cinquecento models as part of Fashion Week.
The first in the 500 Couture line will be the Fiat 500 Ron Arad Edition, born out of a collaboration with the noted Israeli fashion designer. As you can see above, it features a metallic black paint job emblazoned with the silhouette of the original Cinquecento, showing just how much bigger the current 500 is than its progenitor. It also features a glass sunroof, chrome trim, white mirror caps, 16-inch alloys and a black interior with Poltrona Frau leather and all the fixin's.
The 500 Ron Arad edition is joined by the 500 Comics and 500 Camouflage show cars, the former with a vibrant yellow and black paint job and stitching graphics, the latter with a gray/green treatment with bright yellow mirror caps. See 'em all in the image gallery above.