2012 Fiat "pop" Only 3600 Miles on 2040-cars

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Fiat Freemont Black Code is about as Italian as apple pie

We're going to go ahead and give the marketing wizards at Fiat the benefit of the doubt, and say that they didn't have some regrettable American history in mind when they dubbed the latest iteration of the Dodge Journey Fiat Freemont "Black Code." Suffice it to say that such a special edition sobriquet wouldn't fly here in The States.
Risqué names or no, Fiat claims that the Freemont has been somewhat of a hit in Italy to date, with the automaker telling us that the crossover has led it's segment in the country for two years running now. The Black Code looks to build on that success by adding a top trim level to the basic formula.
The Black Code has got plenty of black accents, don't you worry; the CUV boasts new noir on the front grille, 19-inch alloy wheels, mirror covers and headlight frames. Standard three-zone climate control, heated leather seating, parking sensors and a navigation system with an 8.4-inch touchscreen highlight the list of standard features.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Just 45% of Fiat dealers are profitable, and they're angry about it

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On average, Fiat dealers have only been selling about 17 cars a month.
We've been wondering for some time how Fiat dealers in North America have been getting along with just one model range in their showrooms up until recently. Franchisees spent millions building, stocking and manning sleek new 'studio' showrooms, only to have but a single model to sell, the cherubic 500. And even with its many derivatives, the Cinquecento is still an inexpensive model with its attendant lower margins. Perhaps it should come as no surprise then, that just 45 percent of US Fiat dealers are said to be profitable.