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Audi rumored to buy Alfa Romeo, officials deny it

For more than two years, Volkswagen has been making public statements about its willingness to buy Alfa Romeo and quadruple the Italian brand's sales, and for just as long, Fiat CEO Sergio Marchionne has replied with some version of "Mr. Piëch, drop it." According to a report in Ward's Auto, all that jousting might be over: it claims that sources close to both Marchionne and Audi CEO Rupert Stadler admit that the two are in talks for Audi to buy not just Alfa Romeo, but a production plant in Italy. In fact, a final deal could possibly include partsmaker Magnetti Marelli.
Against that backdrop, a report by German news weekly Stern quotes a Fiat spokesmen as saying it doesn't comment on rumors and an Audi rep has said flatly that "There is no substance in the news." If a sale is being arranged, the timing would seem to point to how eager Fiat is to raise cash to complete its major initiatives. Even though Alfa Romeo continues to delay its return to the US, it just showed off the production version of the 4C at the Geneva Motor Show (shown above) and said that preferred Fiat dealerships here would get them. Then there's Alfa's recently concluded deal with Mazda to develop a roadster based on the next generation MX-5 Miata - a deal that would seem to help both the Italian and Japanese brands.
The monetary issues are troublesome, though. Fiat is taking a beating in the European market and its weak-kneed balance sheet is delaying gotta-have-it products like the Jeep Cherokee. Fiat has been talking to banks about getting money to buy the rest of Chrysler and those financial institutions have also raised issues about debt and cash reserves, and the nasty game of chess Fiat is playing with the United Auto Workers (and now the court system about the portion of Chrysler it doesn't own) could end up blowing another hole in Marchionne's plans. It is possible that this could finally have convinced Fiat to at least see how serious Audi's parent company, Volkswagen, is about buying Alfa Romeo. Or it could be just another rumor.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Fiat 500X may get Abarth treatment

Nissan has Nismo and Mini has John Cooper Works versions of their sub-compact CUVs, so it's only natural that Fiat is playing around with the idea of an Abarth-badged 500X. That's the rationale behind a new report from Autocar, which claims the higher-output CUV is coming in 2017. It all comes down to growing the Abarth line. Autocar reports that Fiat is very keen on scorpion-badged models. Abarth brand chief Paolo Gagliardo told Automotive News Europe, "We want to keep growing and stabilize at a certain level." We already know that plan requires a 124 Abarth, but it seems impossible to accomplish without Abarth-izing the Fiat with the most mainstream appeal, the 500X. Increasing performance in the 500X shouldn't be a problem, although it won't be quite as easy here in the US. As AC explains, the Euro-market 500X's 1.4-liter, turbocharged four-cylinder only produces 138 horsepower, a figure that would likely be bumped up to 170 hp in an Abarth model. But that same engine makes 160 ponies in the US, and it already coexists with a 180-hp, 2.4-liter, naturally aspirated four-cylinder. That almost certainly means a US-market 500X Abarth will need much more than the 32-hp bump AC is forecasting. It's not just competition within the US-market 500X line, though. The new Abarth's chief rivals, the Juke Nismo RS and JCW Countryman both produce in excess of 200 hp. The idea of a 500X Abarth is appealing, but if Fiat expects the CUV to survive in North America – which AC expects to be Fiat's main market – it'll need to take a closer look at how much power is on offer. Related Video: