2014 Fiat 500l Trekking on 2040-cars

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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Chinese Jeep production confirmed with Fiat, Guangzhou agreement

Fiat has just finalized a deal originally set up in January between it and China's Guangzhou Automotive Group to bring Jeep production to China. It remains unclear which models will be built, although we're wagering that it'll be the 2014 Cherokee. What we do know, now, is where production will take place.
According to Automotive News, Guangzhou originally wanted production to take place in its home assembly plant in its namesake city. Fiat has battled to send production to a joint venture facility established between Guangzhou and Fiat in the town of Changsha. The joint facility won out, and now the factory, originally built in 2010 with a 140,000-unit capacity, will see Jeeps rolling out of it.
Currently, the GAC-Fiat factory produces the Fiat Viaggio, a jointly developed product that is closely related to America's Dodge Dart. And while it remains unclear as to which model will join the Viaggio on the assembly line, that model is understood to ride on Fiat's Compact platform. The only Jeep to share those underpinnings is the new Cherokee, so there's not much connecting of dots needed to see why this scenario would make sense.

Buy a Fiat 124 Spider Abarth, get a free day of driving school

We know the Mazda MX-5 Miata and the Fiat 124 Spider are basically the same car underneath. As we pointed out in our first drive of the 124 Spider, the two cater to different drivers, so it can be tough to choose a favorite. FCA has made deciding between the two sports cars a little harder, as it will offer Abarth owners a free day of high-performance driving instruction with their cars. Anyone buying or leasing a new Fiat 124 Spider Abarth or a Fiat 500 Abarth will get a free, one-day class at the Bob Bondurant School of High Performance Driving in Phoenix. Bundling driving school with brand-new performance cars isn't unheard of – Dodge and Bondurant recently announced a similar program for the Viper – but it is quite rare for vehicles priced below $30,000. The free session will include instructor-led skid, autocross, slalom, and team rally cross activities, in addition to hot laps. While the one-day course is included for free, travel, food, and hotel expenses aren't covered. Fiat-less people can also join in on the fun buy purchasing the Abarth experience separately. Bondurant one-day classes cost at least a grand, which makes the Fiat price of $0 a good deal as long as you can get yourself there relatively cheaply. But is this enough for drivers to choose the 124 Spider Abarth over an MX-5 Club? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: Featured Gallery Bob Bondurant Fiat 124 Spider Abarth Related Gallery 2017 Fiat 124 Spider: First Drive View 30 Photos News Source: FCAImage Credit: FCA Fiat Mazda Convertible Performance fiat 124 spider abarth