2012 Fiat 500 Sport on 2040-cars

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Just 45% of Fiat dealers are profitable, and they're angry about it

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On average, Fiat dealers have only been selling about 17 cars a month.
We've been wondering for some time how Fiat dealers in North America have been getting along with just one model range in their showrooms up until recently. Franchisees spent millions building, stocking and manning sleek new 'studio' showrooms, only to have but a single model to sell, the cherubic 500. And even with its many derivatives, the Cinquecento is still an inexpensive model with its attendant lower margins. Perhaps it should come as no surprise then, that just 45 percent of US Fiat dealers are said to be profitable.

We wish the Fiat Toro compact pickup would come to America

Ready for another round of wailing and gnashing of teeth? Then let the Brazilian-market Fiat Toro pickup commence the lamentations about our domestic lack of compact pickup trucks. Previewed by the FCC4 concept showed at last year's Sao Paolo Motor Show, and then this mule, the little double-cab is rumored to be based on the Small Wide 4x4 corporate architecture that supports the Jeep Renegade. At 193.5 inches long, the Toro is 26 inches longer than the Renegade, 20 inches shorter than the Chevrolet Colorado extended cab, and ten inches shorter than the 2011 Ford Ranger. The Toro is offered in three trims - Urban, Adrenaline, and Country - and two drive options. The Urban comes in a front-wheel drive configuration, and gets a 1.8-liter E-Torq Flex four-cylinder with 138 horsepower mated to a six-speed automatic. Adrenaline is also 4x2 only, but buyers will get a 2.0-liter Multijet turbodiesel with 170 hp tied to that six-speed auto or a six-speed manual. The top Country trim is the only one with 4x4 and it gets all the powertrain options: the 1.8-liter with the six-speed auto, or the 2.0-liter diesel with either a six-speed manual, six-speed auto, or nine-speed automatic. The manual can be specced with 4x2 or 4x4, the nine-speed only comes in 4x4. The turbodiesel has up to 280 pound-feet of torque in other Fiat applications. Fiat Brazil says it can carry five in "the comfort of a luxury car." That might be a bit much, but it is tow-rated for 2,200 pounds and can be optioned with appealingly useful and decorative features like xenon headlights, LED DRLs, fog lights, bright underbody protection, Uconnect with a five-inch touchscreen, light and rain sensors, and a sunroof. The smaller Fiat Strada, a compact Brazilian-market pickup we drove in 2013 that 74 percent of you said Fiat should bring here, managed an easy 50 miles per gallon with a 1.3-liter turbodiesel with 94 hp and 148 lb-ft. The Toro wouldn't be that sippy with fuel, but we have a feeling it'd be more than pleasing to those still hankering for a genuinely small truck with some comfort features and a decent tow rating. We also have to wonder if such a machine, perhaps with the powertrain options of the Jeep Renegade, might help with Fiat's lagging US sales figures. Related Video:

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.