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Ferrari's Vettel sets lap record and take pole position for Chinese Grand Prix

SHANGHAI – Ferrari made Formula One rivals sit up and take notice after an ominous show of speed in qualifying for Sunday's Chinese Grand Prix. World championship leader Sebastian Vettel took pole position with a lap more than half a second faster than that of Valtteri Bottas, the fastest of the two Mercedes drivers in third place. The German's best time of one minute, 31.095 seconds – a Shanghai circuit record – turned up the heat on a chilly afternoon with Finnish team mate Kimi Raikkonen joining him on the front row. "We thought coming into today that we would be fighting for the pole position," said Bottas, whose reigning champion team mate Lewis Hamilton qualified fourth after aborting his final flying lap. "But it was definitely out of reach today, there was nothing in the lap that we could have gained that much." "I don't know if we can challenge, we're half a second behind today," added Hamilton. "We were quicker in the race in the last race (Bahrain) but they (Ferrari) were able to hold on. They will probably do the same tomorrow." Dominant isn't a word that has been used to describe Ferrari since they chalked up five straight drivers' titles and six consecutive constructors' crowns with Michael Schumacher, but they were imperious on Saturday. The front row lockout was their second in a row after Vettel beat Raikkonen to pole last weekend in Bahrain. "Ferrari were just way too quick," said Red Bull's Max Verstappen, who was fifth fastest but a hefty 0.701 seconds off Vettel's pace. "Somehow they've found a turbo button on the straight because they are really quick and still in the corners they are reasonably quick." Verstappen's Red Bull teammate Daniel Ricciardo added, "Ferrari has had really good pace all weekend and I can't say honestly now that we're going to have their pace tomorrow, but Mercedes definitely look within reach." Ferrari's speed had already stunned rivals after Friday's opening day of practice pointed to a close battle, even if Hamilton was top of the timesheets. With temperatures plunging on Saturday, the scarlet cars seemed to come into their own. Vettel, who holds a 17-point lead over Mercedes rival Lewis Hamilton after winning in Australia and Bahrain, is looking good for a hat-trick. No driver has ever won the season's first three races without being crowned champion that year, and the last Ferrari driver to do it was Schumacher in 2004 when he was at the peak of his powers and won the opening five.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari's Enzo successor to cost 1M euros?

If you're planning to pick up the newest hypercar from Ferrari, you may need to do more than save your pennies. Automotive News Europe reports the Enzo successor will cost more than 1 million euros, or $1.34 million at current conversion rates. That's before taxes, too. All told, Ferrari will build just 499 examples of the tentatively named F150 according to reports. The Italian automaker has neither confirmed nor denied the price or production figures, though Fiat CEO Sergio Marchionne has said the machine is already sold out worldwide.
We do know the hybrid will serve up more than 900 horsepower thanks to a new naturally aspirated V12 direct-injection engine and an electric motor. The automaker says its HY-KERS hybrid system has cut fuel consumption by some 40 percent. Of course, adding an electric motor to the party has added some 330 pounds to the driveline, a fact Ferrari has offset by using carbon fiber for the machine's chassis. Word has it the F150 will have a curb weight similar to the Enzo at a shave over 3,000 pounds.