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Berger and Vettel swap F1 cars old and new at the Red Bull Ring

This weekend the Formula One circus heads to Spielberg. No, not the Hollywood director, but the town in Austria that's home to the Österreichring. Subsequently known as the A1-Ring, these days it's called the Red Bull Ring, which makes this weekend's revived Austrian Grand Prix something of a home race for the defending champion Red Bull Racing team. But long before that it was the home race of the sixteen F1 drivers that call Austria their home - not the least of them Gerhard Berger.
The only Austrian driver to have won a grand prix (ten of them, all told) but not a championship, Berger was a fixture of F1 racing in the 1980s and 90s, spending much of his career driving for Ferrari. He later ran Scuderia Toro Rosso for three seasons, during which time Sebastian Vettel won his first (and still the team's only) grand prix. So with the Austrian Grand Prix back on the calendar for this weekend, the two highly accomplished drivers headed to the Red Bull Ring for a little juxtaposition.
Gerhard rolled in with the Ferrari F1/87-88C in which he won the 1988 Italian Grand Prix at Monza (which was, incidentally, the same race that Vettel won for STR twenty years later under Ferrari power), and Seb in his championship-winning RB8. Then they switched off, giving the four-time world champion his first chance to drive a grand prix racer with three pedals. If you can't believe that, it's also (as far as we can tell) the first time, despite years of neck-and-neck competition and retention of some of the best drivers on the grid, that a Red Bull or Toro Rosso driver has driven a Ferrari F1 car, and vice versa. See how it went down in the video below.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

One more LaFerrari will be built to benefit Italian earthquake victims

Today, Ferrari Chairman and CEO Sergio Marchionne announced that the company was planning to build one more Ferrari LaFerrari coupe in order to raise money for victims of the earthquake that struck central Italy last week, killing nearly 300 people. Production of the car officially ended in 2015, with 499 examples produced, though preparations for the LaFerrari Spider are in the works. The 500th LaFerrari will be auctioned off, though no word on when the car will go on sale. The lucky owner will take home the most powerful and expensive road-car the Italian automaker has ever produced. The LaFerrari, which sold for $1.3 million, makes 949 horsepower from its V12 hybrid system. It remains, and mostly likely will remain for quite some time, one of the quickest vehicles on the planet. Related Video: Featured Gallery 2015 Ferrari LaFerrari: First Drive View 56 Photos News Source: Ferrari Ferrari Auctions Supercars ferrari laferrari laferrari