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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?

In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

eBay Find of the Day: Your choice of new, unregistered mid-2000s supercars

If you didn't quite find what you were hoping to see under the tree this year, maybe it's about time you buy yourself something nice. Something like an unregistered 2005 Porsche Carrera GT. The car has never been titled and has just 83 miles on the odometer. With one owner since new, the Carrera GT is likely to be as nice an example as you're likely to find outside of a museum. Porsche only built 340 of these machines back in 2005, and with a 610 horsepower V10 kicking at your spine, you can lap Santa's sleigh next year. Currently, the Carrera GT has a buy it now price of $457,325 with around six days left on the auction.
Not flashy enough for your tastes? Stroll on down to West Hollywood and you'll find a similarly untitled 2004 Ferrari Enzo up for grabs with a sticker of $1.8 million. Technically a Euro-spec car, the Enzo isn't legal to operate on US roads, but could be modified to satisfy Uncle Sam with a little effort. The seller calls this car the "last brand-new Enzo in existence" and with 175 miles on the clock, that may be a true statement. You can head over to eBay Motors for a closer look if you're feeling spendy.