1994 Ferrari 348 Spider on 2040-cars

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Race recap: 2016 Bahrain Grand Prix was everything good and bad about F1

Nothing was as it seemed heading into Bahrain. We were told team bosses had nixed the qualifying experiment that flunked every test by every measure in Australia, but that didn't happen. The FIA didn't give the teams the option of a wholesale return to the old format, the governing body only held a vote on whether to revert back to the old format in Q3 but stick with elimination gimmicks in Q1 and Q2. McLaren and Red Bull dissented, denying the chance for hybrid rounds. We're surprised none of the smaller teams voted against since elimination qualifying is hardest on them. Given the chance to fix the system again in Bahrain, Formula 1 failed again. The FIA and Bernie Ecclestone don't want to go back to the old system – because the race promoters don't want to go back to the old system – so all we know for sure is that there will be more meetings. We also thought Fernando Alonso would race in Bahrain after being given medical clearance, but a follow-up scan by the FIA showed fractured ribs and a damaged lung, ruling him out. And we thought Ferrari might have the pace to conquer Mercedes-AMG Petronas this year – and they might yet, but not on Saturday. That's why the Bahrain race began with another Mercedes one-two, Lewis Hamilton ahead of Nico Rosberg, Ferrari drivers Sebastian Vettel and Kimi Raikkonen behind. The Australian outback is plagued with rabbits, which must have something to do with how Daniel Ricciardo keeps pulling them out of his helmet; the Aussie got his Red Bull up to a surprising fifth on the grid. Williams drivers Valtteri Bottas in sixth and Felipe Massa in seventh would need to get him out of the way quickly to show what the car can do after an unsatisfying race in Australia. Nico Hulkenberg lined up in eighth for Sahara Force India. As proof the qualifying format failed again with its sophomore attempt, the last five minutes of Q2 were disappointing. Hulkenberg had the track completely to himself for his quali run, the only two cars on track after him were the Williams duo who weren't setting a time, but getting a set of soft tires ready to start the race on. As for Q1, the only reason for on-track action in the last three minutes was because Hamilton flubbed his first timed run. Romain Grosjean continued Haas F1's fruitful start to the season with ninth place, ahead of Max Verstappen in the Toro Rosso closing out the top ten. At the end of a long red light to start the race, Rosberg claimed his right to victory before Turn 1.

1957 Ferrari 335 S could set auction record at $30+ million

This car that could set the record for the highest price to be paid for an automobile at auction in 2016 – by the second month of the year, no less. It's a 1957 Ferrari 335 S Spider, and it's going up for sale at Artcurial in Paris next month, with an estimate topping $30 million. Though it may look a lot like the iconic 250 Testa Rossa that came out the same year, chassis number 0674 actually started out its life as a 315 S and fitted with coachwork by Scaglietti. After finishing sixth at Sebring and second in the Mille Miglia, it returned to Maranello and was upgraded to 335 S spec. The 3.8-liter V12 was enlarged to 4.1 liters, and its output swelled from 360 horsepower to nearly 400. Mike Hawthorn drove it at Le Mans that year, leading the race and setting a lap record before dropping down to fifth with mechanical troubles. It went on to compete in several more events as part of the factory Scuderia, helping it secure the title in 1957. It was then sold to famed US importer Luigi Chinetti who campaigned it for another couple of years, winning (among others) the 1958 Cuba Grand Prix with Stirling Moss and Masten Gregory behind the wheel. The 335 S was ultimately sold to noted collector Pierre Bardinon. Asked once why he didn't have a factory collection, Enzo Ferrari once said he had "no need" because "Bardinon has done it for me." That's high praise indeed, and the car remained one of the highlights of the Bardinon collection for over 40 years. Having liquidated the Baillon barnfind collection last year, the auction house estimates that this 335 S will sell for $30-34 million. That would not only set the bar very high for the year ahead, but could make it one of the highest price ever paid for a car at auction. 2014 saw a Ferrari 250 Testa Rossa sell for nearly $40 million, and a 250 GTO for $38 million. Behind them is Fangio's Mercedes W196 Silver Arrow that sold for nearly $30 million in 2013. The auction is set to take place during the Salon Retromobile in the French capital on February 5th. Among the other Prancing Horses that Artcurial has corralled for the event include a 1963 Ferrari 250 GT SWB Berlinetta (estimated at $10–13.2m), Gianni Agnelli's unique 1986 Ferrari Testrossa Spider ($750k-1m), and a 1962 Ferrari 250 GT Cabriolet Series 2 that belonged to the King of Morocco ($1.5-1.9m). So if it's a multi-million-dollar Ferrari you're after, Paris will be the place to be in a couple of weeks.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.