1989 Ferrari 348 Ts on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari reveals one-off F12 TRS at Sicily cavalcade

Every year Ferrari owners gather from all corners of the globe for the annual Ferrari Cavalcade. This year's edition just wrapped up in Sicily, where over 90 proud owners from 27 different countries brought their prides and joys. Some of the participating supercars were more rare and notable than others - included among them several LaFerraris - but the extravaganza included the reveal of one very unique Prancing Horse.
That would be the new F12 TRS. The one-off creation surfaced just last week, the work of the Ferrari Special Projects division for one very fortunate client. It's based on the F12 Berlinetta, but replaces its coupe bodywork with new roadster sheetmetal that incorporates a glass window to reveal the red cylinder heads from which its inspiration - the 250 Testa Rossa - drew its name and a cowled rear deck. The open cockpit is trimmed in leather, Alcantara and carbon fiber, but ditches the glovebox, air vents, carpeting, audio system and other creature comforts.
Contrary to earlier reports, the F12 TRS does not appear to have a hybrid powertrain, the conventional 6.3-liter V12 producing the same 730 horsepower as the coupe to propel this one-off roadster to 62 in 3.1 seconds and to 124 mph in 8.1 - so as you can see, it hardly needed any help in the first place. Check it out in photos above, and feel free to read more in the press release below.

Race Recap: 2014 24 Hours of Le Mans defines 'endurance'

Commenting on the rush of events that rocked beginning and end of the 24 Hours of Le Mans, Paul Truswell of Radio Le Mans said "the race is about the ability to endure, not just the ability of drivers to do what they do for a long time." The entire race machine, all the way down to the pit boards and radios, has to survive the stress and abuse of the entire day. This was the race to prove those words.
There were two Toyotas, two Porsches and three Audis, five of the seven led the race at some point, six of the seven ran in the top three. Toyota will be hugely disappointed that it didn't win when its car and drivers were so, so strong, but they gave Audi the kind of scare we haven't seen since the best of Peugeot's days, and Toyota did a better job of it even in the loss. Porsche blew away everyone's expectations, falling 3.5 hours short of a fairy tale ending that would have made Disney cry.
But Le Mans doesn't really do fairy tales. Well, not that fairy tale. Audi's Twitter handle during the event was #welcomechallenges. As usual, Le Mans answered for the entire field.