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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

EVO dubs Ferrari 458 Speciale its Car of the Year

While some publications are concerned with finding the best car or truck for the average buyer and slapping a ribbon on it, or (in our case) identifying the best new automotive technology of the year, across the pond our compatriots at Evo are more single-minded in their approach. Every year, the British car mag awards its Car of the Year to its top new performance automobile on the market. And this year, they've picked the Ferrari 458 Speciale. The stripped-out supercar from Maranello beat out some heady competition. Second place went to the Jaguar F-Type R, followed by the Porsche Cayman GTS, VW Golf R, Renaultsport Megane 275 Trophy-R, BMW i8, McLaren 650S Spider, Aston Martin Vanquish, BMW M3 and, last but not least, the Audi S1. It was only the second time a Ferrari won the eCOTY award, after the 599 GTB Fiorano took top honors in 2006. Precedent suggests the magazine typically hands the award to a version of the Porsche 911 – like the GT3 that won last year, preceded by other Elfens in 2011, 2010, 2007, 2004, 2003, 2000, 1999 and 1998 (when the award was inaugurated). Why is the latest 458 derivative so... Speciale? Watch this video to find out.

New Ferrari 488 variant spied at the 'Ring

Most Ferrari models eventually give birth to various special-edition or short-run variants. The Ferrari F12berlinetta gave way to the F12tdf. The Ferrari 458 Italia signed off with the wonderful 458 Speciale. It looks like the Italian automaker's current mid-engine V8 offering, the 488 GTB, is ready to spawn a variant of its own. Exactly what the model might be remains to be seen. There are plenty of rumors surrounding the car. This could be a focused, track-ready version in the vein of the 458 Speciale. If that's the case, look for more power, less weight, and improved aero. The car should pack bigger brakes, a stiffer suspension, revised tuning, and a bare-bones interior. There are also rumors that the car will pack a KERS system similar to the one run on Ferrari's Formula 1 cars. That should provide an extra bit of electrical boost. A car like this is almost a given. The past few mid-engined Ferraris have all had a high-performance variant. Then again, this car could also be the lower-powered, less-expensive Ferrari Dino that's been whispered about for a while. If that's the case, look for a lower horsepower V8 (or even a V6, if Ferrari would be so bold). It would likely stack up against the McLaren 570S and Lamborghini Huracan 580-2. This may come as a shock to some, but Ferrari has made no bones about expanding production. A relatively low-cost model could easily boost sales. The car in these photos gives no real indication as to what it may be. There's thin plastic camouflage covering most of the car. As always, it's difficult to tell what may have changed, but it looks like there have been revisions to the front bumper. The glass over the engine cover has been draped with a thin sheet of plastic, hiding what rests beneath. Ferrari has been mum on the model, but this isn't the first time we've seen the car out. Look for more news this fall. Related Video: Featured Gallery Ferrari 488 spy shots View 14 Photos Image Credit: Car Pix Spy Photos Ferrari Coupe Performance Supercars ferrari dino ferrari 488 ferrari 488 challenge