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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Mopar boss promoted at FCA, still runs Mopar

Fiat Chrysler Automobiles is appointing Pietro Gorlier as its new chief operating officer for components. The change in title is effective June 30 and means that he reports directly to Sergio Marchionne. He already runs Mopar globally. Gorlier is replacing Eugenio Razelli, who is leaving the automaker. Even with the new position, Gorlier continues to be the boss at Mopar and retains his seat on FCA's global executive council, which is the company's top decision-making group. This is essentially one more step up the ladder for the Turin-born executive. Gorlier became CEO of Mopar service, parts, and customer care for FCA US in 2009 and took over that role worldwide in 2011. FCA announces new appointment Fiat Chrysler Automobiles N.V. (NYSE: FCAU / MI: FCA) announced today that effective June 30, 2015, Pietro Gorlier is appointed Chief Operating Officer Components reporting directly to the Chief Executive Officer Sergio Marchionne. Mr. Gorlier will also retain his current responsibilities as Head of Parts & Service (MOPAR) and member of the Group Executive Council. Mr. Gorlier will succeed Eugenio Razelli, who elected to leave the Group after several years of dedicated service. "We extend our sincere appreciation to Eugenio for his leadership and contribution to the organization" said Sergio Marchionne. Pietro Gorlier is Head of Parts & Service (MOPAR) and a member of the Group Executive Council (GEC) since September 1, 2011. He joined the Group in 1989 in Iveco and held various positions in Logistics, After Sales, and Customer Care before joining the automobile business in 2006 in Network Development. He holds a Master of Economics from the University of Turin. London, 18 May 2015 Related Video: News Source: FCA Hirings/Firings/Layoffs Chrysler Fiat FCA fiat chrysler automobiles fca us

2017 Chrysler Pacifica will start at $29,590

Early reports suggested the 2017 Chrysler Pacifica would be more expensive than the outgoing model, but that's not entirely the case. The new minivan's base LX trim starts at $29,590 (after $995 destination) versus $30,990 for the 2016 Town & Country. The latest vehicle's prices are also in line with its competitors. All Pacificas have amenities like Active Noise Cancellation and the model's famous Stow 'n Go seats. For $31,490, customers can upgrade to the Touring trim to get SiriusXM satellite radio, power sliding doors, and automatic headlights. The Touring-L adds a little more luxury for $35,490 with features like rear parking assist, blind spot monitoring, and leather seats, which are heated for the front row. The Touring-L Plus at $38,80 includes even more useful items like a seven-inch driver display, 8.4-inch Uconnect infotainment system, heated steering wheel, heated second-row seats, and an upgraded stereo. The top of the Pacifica range is the Limited trim for $43,490, which piles on even more luxuries to haul the family around in style. The amenities include Nappa leather, ventilated front seats, an integrated vacuum, 3D navigation, HID headlights, LED foglights, panoramic sunroof, and hands-free doors and liftgate. It seems perfect for a road trip. Compared to the competition, the Pacifica has good fuel economy and similar pricing (all of which include destination). For example, the 2016 Honda Odyssey starts at $30,300 and can go up to $45,775 for the top Touring Elite model. The situation is similar with the Toyota Sienna, which ranges between $29,750 and $46,170 for the most expensive two-wheel drive version. The rapidly aging Nissan Quest starts out cheaper at $27,480 but tops out at $44,130. However, the Kia Sedona is significantly cheaper than the Pacifica, starting at $27,295 and going to $40,795 for the highest trim. The only potential downside to the Pacifica's pricing is FCA's discontinuation of the Dodge Grand Caravan. The model started at just $23,090 and topped out at $31,990, which gave the automaker a range of less expensive trims to lure price conscious customers. The company has lost that market advantage. We look forward to spending more time with the 2017 Pacifica when it arrives at dealers this spring. The Hybrid joins the lineup in the second half of the year.