1955 Chrysler New Yorker Base 5.4l on 2040-cars

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Stellantis dealers plead that letting Chrysler die is not an option

Executives and dealers have recently cautioned that a dark cloud looms over Chrysler's horizon, and figuring out why doesn't require an MBA from Stanford. And yet, Stellantis dealers say bright days could be ahead, if only the company reinvigorates the Detroit-based brand with long-awaited and much-needed new products. "This whole thing started with Chrysler. I don't want to get emotional about a brand, that's not the case. But, I don't want to see a brand like that left at the sideline and just thrown out to pasture," said David Kelleher, the head of the Stellantis National Dealer Council, in an interview with industry trade journal Automotive News. Kelleher added he would feel "violated" if the 96-year-old carmaker shut down. Keeping it around is relatively easy, but transforming it into a thriving business is far more difficult. Years of underinvestment have crippled the brand. It's almost exclusively dependent on North America, where it sells two models: the 300 and the Pacifica/Voyager duo. Sales in the United States totaled 110,464 units in 2020, down from 126,971 in 2019. To add perspective, Ram, Jeep, and Dodge sold 624,642, 795,313 and 267,328 units, respectively, in 2020.  While enthusiasts and analysts understandably worried Chrysler would die under Stellantis, Kelleher opined that the merger between Fiat Chrysler Automobiles (FCA) and PSA Group can make the brand stronger. Products and technology from the French side of the partnership can be leveraged to help Chrysler expand its range and increase its sales while keeping development costs in check, he said. He stopped short of revealing which vehicles he has in mind, but his comments are interesting because PSA's lineup is almost entirely made of up small, European-flavored cars that are diametrically opposed to the models Chrysler's reputation is built on.  Hatchbacks are dropping like flies in the American market, so putting a Chrysler badge on, say, a Peugeot 208 and bringing it to America is out of the question. Wagons are unpopular, too, which leaves crossovers and SUVs. Oddly, the Chrysler brand is not represented in one of the most popular market segments in the United States. PSA doesn't dabble in burly SUVs, like the Jeep Grand Cherokee, but it does small crossovers reasonably well. Could Chrysler move into the space occupied by the Toyota C-HR and the Hyundai Kona, among others?

2020 Chrysler Pacifica Review & Buying Guide | A marvelous minivan

The 2020 Chrysler Pacifica is one of our favorite minivans, and the plug-in hybrid version, the Pacifica Hybrid, is even better. Roomy, comfortable and — dare we say — stylish, itÂ’s good enough to at least garner consideration from folks who would otherwise not be caught dead driving a minivan. It also offers a ton of standard and optional features to make life better for the driver up front all the way back to the kids seated in the comfy third row. While the well-mannered and techy Honda Odyssey is also worth cross shopping, we think the Pacifica is practical and enjoyable enough that weÂ’d even choose it over a lot of three-row crossovers. What's new for 2020? For the 2020 model year, Chrysler drops the L and LX trims, replacing them with a budget minivan that bears its own nameplate — the Chrysler Voyager — and starts at $28,480. That means the cheapest Pacifica you can get is the Limited trim, starting at $35,240. There are also a few extra features added here and there to the various trim levels, but nothing major apart from the flashy Red S Appearance Package available on the Limited versions of both the Pacifica and Pacifica Hybrid. This gets red and black Nappa leather upholstery, grey contrast stitching and piping, some red S emblems inside and out black 20-inch alloy wheels (18-inch on the Hybrid), Harman Kardon sound system and an advanced safety package. There are more significant changes in store of the Pacifica later this year when the 2021 model arrives, including some design tweaks and the addition of available all-wheel drive. What's the Pacifica interior and in-car technology like? The Pacifica interior is a lovely place to spend time. Up front, thereÂ’s plenty of room to stretch out, and lots of places to stash items within easy reach. WeÂ’re big fans of the huge cupholders, which are capacious enough to house two 32-ounce Nalgene water bottles side by side. The materials are nice, with good attention to detail. We were quite fond of the perforated leather seats, smooth leather steering wheel and attractive stitching in our long-term Pacifica Hybrid tester. As for tech, thereÂ’s plenty, and itÂ’s good. We like the big multimedia touchscreen in the center stack, and find this iteration of ChryslerÂ’s Uconnect multimedia system to be intuitive and responsive. The Pacifica offers a number of helpful driver aids, including adaptive cruise control and plenty of parking cameras.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.