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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

What the Chrysler 200 will probably look like in convertible form

Since 1996, Chrysler has offered a convertible version of its Sebring and 200. As this seems very unlikely to change, it's safe to assume that a new 200 Convertible is in the works following the unveiling of the radically redesigned sedan. What it will look like, though, remains an open question.
Traditionally, the only major styling differences between the Sebring/200 Convertible and the sedan were found above the beltline. It's likely a 2016 200 Convertible would follow a similar philosophy, especially considering the dashing good looks of the redesigned sedan.
Artist Theophilus Chin has a similar idea, as shown in a pair of renderings he's released. Using a few of the stock photos from the 200 Sedan's reveal, Chin has given us our first glimpse of what a 200 Convertible could looks like. It's sharp, retaining the good looks of the sedan. The windshield looks like it's been swept back further, and obviously, there are a pair of doors missing. Other than that, it's the same attractive car that debuted at Detroit.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.